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LINKEDIN IS LIKE LOVE – THE MORE YOU GIVE THEY MORE YOU GET BACK

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LINKEDIN IN 30 SEC´s •  WORLD´S LARGEST SOCIAL BUSINESS NETWORK

•  CEO JEFF WEINER, STOCKEXCHANGE IN US • 

NOT ONLY A DIGITAL CV BUT A FULL BRANDING MAGNET •  (SPR-14) 300 MILLION MEMBERS IN 200 COUNTRIES

•  40% CHECK IN DAILY

•  2,1 MILLION GROUPS & 3 MILLION COMPANY PAGES •  THE STRENGTH LIES IN WHO THE 1st & 2nd CONNECTIONS HAS

•  A COST AND TIME EFFECTIVE WAY OF BRANDING AND FINDING

NEW DISTRIBUTORS & COMPANIES

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THIS HAPPENS IN LINKEDIN NEXT 90 MIN •  + 37,500 SHARED LINKS •  + 900,000 PAGES VIEWS •  + 170,000 MEMBERS ARE HERE •  + 10,000 NEW MEMBERS

•  Today •  5 042 354 ACCOUNTS IN NETHERLANDS •  1 791 879 IN UNITED ARAB EMIRAT •  1 396 659 IN NIGERIA •  +2 NEW MEMBERS PER SECOND

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•  WHY –  BUILD AND STRENTHEN THE BRAND –  FINDING NEW DISTRIBUTORS –  DRIVE TRAFFIC –  INCREASE THE CONVERSION RATE ON THE WEB

•  HOW –  CONTENT PLAN –  BE ACTIVE ON ALL LEVELS (COMPANY,, PROFILE, GROUPS) –  GOALS & MEASSUREMENTS –  INTEGRATE IN OVERALL MARKETING STRATEGY & PLAN

LINKEDIN STRATEGY

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3 KIND OF LINKEDIN USERS

 1.  

Those  who  run  a  

company  or  work  in  sales?  

 

2.  Those  who  are  looking  for  a  job  or  recruters    

   3.  

Those  who  are  

Fat´n  Happy        

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LINKEDINs MAIN AREAS •  PROFILE

•  100 % COMPLETENESS •  PROFILE SEARCH OPTIMIZATION •  STATUS UPDATES •  CONNECTIONS , EMINGLE – INCREASE YOUR NETWORK

•  COMPANY PAGES •  SHOWCASE PAGES •  IMAGES/FILMS •  COMPANY INFO •  FOLLOWERS •  STATISTICS

•  GROUPS –  MEMBERS –  DISCUSSIONS –  FOLLOW OTHERS –  EMINGLE –  CAMPAIGNS

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YOUR BRAND ON LINKEDIN •   PHOTO    (increase  the  likelihood  that  your  profile  will  get  viewed  x  11)  •   HEADLINE  •   CURRENT  JOB  +  TITLE  +  TEXT    •   LINKING  MEDIA  •   SUMMARY  •   AT  LEAST  3  PREVIOUS  EXPERIENCES  •   SKILLS  •   EDUCATIONS  •   AT  LEAST  50  CONTACTS  •  (Tailormade  your  LI  profile  link  +  Webbplats  links)  

100  %  

YOUR BRAND– 10 QUICK TIPS

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①  Fill in everything in your profile 100% ②  Create a network and e-mingle strategy ③  Create an interesting title ④  Use your unique competent – feed your contacts ⑤  Feed your network with goodies (content) ⑥  Invite and expand your network ALWAYS with a personal message ⑦  Have a group strategy ⑧  Be visible ⑨  Start giving honest recommendations and endorsements and you

will recieve the same J ⑩  Integrate Linkedin in your other channels & autosignature

COMPANY PAGE

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Company  page  

Overview •  Company name •  Logotype •  Showcase pages •  Recommendations •  Film •  Facts •  Employees •  Branch •  Contacts

Social integration •  Twitter •  Blog feed •  Latest news •  Status update •  Market your own group

Jobs •  Market jobs •  Employment Branding •  Films •  Employee references •  Job descriptions •  Recruitment solutions •  Advertising

Analysis tools •  Track unique visitors •  Pageviews visitors visited •  Update 25/7

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•  TIPS & ADVISE •  ACTIVITIES/EVENTS •  PICTURES/VIDEOS •  ARTICLES •  WHAT THEY DO & ARE •  DISCUSSIONS •  RECOMMENDATIONS & ENDORSEMENTS

THIS IS WHAT PEOPLE DO & SHARE  

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SMART TOOLS •  Mini CRM system •  LinkedIn´s webzines LinkedIn today •  The search tool •  Follow influencers, people & companies •  Free and paid LinkedIn accounts – benefits

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SEARCH TOOL •  COMPANIES •  COUNTRIES •  SENIORITY •  SIZES •  TITELS •  JOBS •  AND LOTS MORE •  YOU DECIDE •  LINKEDIN KEEP TRACK •  SAVE •  MORE FEATURES WITH PREMIUM ACCOUNT

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•  2,1 million groups •  8 000 new groups weekly •  Membership in average 7 groups •  200 conversations per minute •  For your own development •  For business intelligence •  To build your own and Ricoh´s network •  Network groups •  Customer groups •  Project Groups •  Start your own group to attract customers •  Follow your postingplan, share also in groups

LINKEDIN GROUP STRATEGY - BRANDING

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DAILY/WEEKLY ROUTINE (10 MIN) •  LOG IN 1-2 TIMES/WEEK •  FOLLOW THE POSTINGPLAN •  6/3/1 routine – share others and your own

•  LOOK AT ”WHO VISIT YOUR PROFILE”– TAKE ACTIONS)

•  PERSONAL MESSAGE WITH INVITATION AND ANSWERS •  (NEVER VIA THE APP)

•  FOLLOW AND PARTICIPATE IN DISCUSSIONS •  CHECK THE SEARCHES

•  PERSONALIZE, READ AND SHARE FROM PULSE •  FOLLOW LINKEDIN THOUGHT LEADERS - SHARE

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HOW TO SUCCEED IN LINKEDIN •  No ad –hoc tool •  Just don´t approve connections and nothing else •  Learn how LinkedIn best can be used •  Give endorsements to connections you think deserves it •  Use all functions, tools and services •  Put up goals, a content plan and follow it •  Use groups to brand yourself •  Create a share policy •  Integrate LinkedIn with other Inbound marketing activities

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WANT TO CONNECT? •  Tweet:      Annica  Thorberg  J  @annicathorberg  &  @inboundsthlm  •  Email:        annica@markeZnghouse.se  •  Web:        www.markeZnghouse.se  •  We  doa:      Inbound  consultants  |  Seminars  |  Workshops  

Kan:                                          •  CerZfierad  B2B  Social  mediacKonsultant  |  CerZfierad  Inbound  markeZng  

consultant  |  CerZfied  HubSpot  Partner  Agency  |  LinkedIn  consultant  •  Follow  me  at:  •  TwiCer  |  LinkedIn  |  Facebook  |  INTRO  |  Google+  |  Muxi|    SlideShare  |  Blogg  |  

Pinterest  |  MyNewsdesk  |  Company  Book  |      Foursquare  |  Instagram    |  Klout    

/www.linkedin.com/company/markeZnghouse