LinkedIn and the Job SeekerMark Van Baale | Doug Richards

New Landing Presents:LinkedIn and the Job Seeker

• Meet your presenters– Mark Van Baale: Kansas City Social Media Group– Doug Richards: Managing Partner; RH & Associates

• Session Goal(s)– Discoverability– Credibility– Find ‘hidden’ jobs– Grow your network

• Errata– No question is dumb– The agenda is yours

LinkedIn basics• To earn a 100% complete profile you must have

completely filled in the following

– A current position– Two past positions.– Education.– Profile summary.– A profile photo.– Specialties.– At least three recommendations

100% complete profile view

LinkedIn Basics (cont.)• Your profile

– It’s not your resume (snapshot of your brand)– Make it enticing (aka ‘sticky’)

• Tip: if you’re stuck, recruit help from a friend– Be descriptive

• How would a recruiter know you’re a fit– Size does matter

• The size of your network is important but not nearly as important as having the right type of contact

Summary (Tell A Story)

LinkedIn Basics (cont.)• 1st, 2nd, 3rd … home plate?

– A 1st degree connection should always be someone you know well and could enthusiastically recommend

– A 2nd degree connection is typically someone that you have yet had a need to connect with

– A 3rd degree connection will almost always require an introduction (shortcut: join their Groups or Answer their questions)

– Out of Network; you have no visibility of this person or their network.

– Networks are grown by establishing trust and offering to help

Example of 1st degree connection to 2nd degree connection

Example 2nd degree connection extending invitation to connect

and talk in more detail

Exploring “Hidden Job Market”• Company Follow• Integrated Job Search Site (SimplyHired.com) with LinkedIn• LinkedIn Groups and Answers

LinkedIn Basics (cont.)• Following companies and individuals

– Why follow a company?• Get notified immediately of new jobs• Get notifications of recent hires and

promotions• Follow their latest news

– Why follow an individual?• If you’re not connected via a degree • Receive notifications about their network

updates• Build a conversational profile about this

potential connection• Connect with them if they work at a company

you wish to work at

Following CompaniesFollow Companies by going to a company’s profile page via Search or clicking ona person’s profile where company name displays

Following CompaniesCan choose how often you receive updates and what types of updates you receive.

Following CompaniesYou can look at statistics about those employees on LinkedIn tied to the company you want to work for.

Following CompaniesYou can view where company employees worked at before joining the company and where many went after leaving the company (Career Path)

Following CompaniesYou can also see other companies people looked to get a sense of similar companies to check out:

SimplyHired.com Integration with LinkedIn

LinkedIn Basics Q&A• You must

– Create a 100% complete profile– Reserve your personal (vanity) URL– Write and request recommendations– Grow your network – quality and quantity– Follow the companies you want to work for and the individuals you

want to work with