© 2010 Ariba, Inc. All rights reserved.

LinkedIn Groups:How we’ve used them to engage!

Justin Fogarty

Some things change

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• “It took me three days to figure out that there was another side to the tape.”

• Shuffle = “holding down rewind and releasing it randomly”

• “The Walkman actually has two headphone sockets, labelled A and B, meaning the little music that I have, I can share with friends.”

• http://news.bbc.co.uk/2/hi/8117619.stm

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Customers talk. But, why go social?

• Communication Changes Blurring work/life lines Access Relevance Email “bacon” problem Mobility

• Impact on decisions• Customer experience

Renewals Referrals

We can embrace, learn & leverage or be left behind

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Ariba’s Social Vision…

“We will leverage the collective IQ of our 4.5 million customers. Our solutions are smart.

But our customers are even smarter.”

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B2Bs too?

• 60% “engagement with present and prospective customers”

• 59% “protect, influence and construct brand reputation”

• 52% use for “new revenue possibilities”*

• 91.5% in purchasing use LinkedIn• Baby Boomers see the "potential of

social media to improve purchasing and supply performance.”**

Sources: *Accenture & **Maastricht University

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History

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Strategic Sourcing & Procurement

• http://www.linkedin.com/groups?home=&gid=139021

• >41k Members 39% in Purchasing 31% Manager level 3,133 VPs

• Polls!!!• Monthly member calls

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What’s next?

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Lessons Learned

• Facilitate• Long leash• Make time• Clean• Don’t wait• Listen up

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Q&A

• Justin Fogarty• @justacio

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