: It’s Not Rocket Surgery

Presented toMuskegon Lakeshore Chamber of Commerce

Jason PiaseckiPartner, Revel

Rocket Surgery Comic

LinkedIn: It's Not Rocket Surgery

• What’s New?• LinkedIn Today• Creating a Killer Profile• Ringing Endorsements• In Good Company• Group Therapy• Next Steps

LinkedIn

• Professionals use LinkedIn to exchange information, ideas and opportunities

• The world’s largest professional network

LinkedIn Today

LinkedIn 10 Years

LinkedIn 10 Years

LinkedIn 10 Years

LinkedIn 10 Years

LinkedIn 10 Years

LinkedIn Glossary

1. Profile

2. Connections3. Recommendations4. Endorsements

5. Company Page

6. Groups

7. InMail8. Advanced Search9. News10. Applications

Bonus Tool: PrepWork

PrepWork

LinkedIn vs. Facebook

• There is only so much time in the day• Where should I spend it? • LinkedIn or Facebook?

20 Compelling Reasons to Spend Less Time on Facebook and More

Time on LinkedIn

Creating a Killer Profile

Profile

5 LinkedIn Profile Tips

Keywords in your profile

• Search engine optimization is a key element of your LinkedIn profile.

• Add specific keywords such as searching for like 'social media manager' or 'website designer.’

• Also, scatter the important keywords organically throughout your profile.

• Refrain from using any adventurous overused terms like ninja, guru, maverick or superhero.

What do you want to be seen as?

• What's your personal brand about? • Are you an expert in social media marketing? Or a

freelance writer? • Make sure your headline and personal tag accurately

depict who you are, as well as aligning your personal brand across your profile and resume.

Tell us your story

• Everyone loves a good story, what's yours? • How did you get where you are today? • Find a way to explain that concisely in a way that

makes you look interesting and motivated. • Do you have a plan for where you want to get to?

Use a professional profile photo

• First impressions matter and your cover photo sends a strong message about who you are.

• Make sure you have a professional looking photo to compliment your profile.

Use your personal profile link

Using this personal LinkedIn page helps strengthen your personal brand with prospective employers and shows you have some sense of what you're doing online.

http://www.linkedin.com/profile/view?id=114891125&trk=tab_pro vs.

http://www.linkedin.com/in/jasonpiasecki

Source: social@Ogilvy

Edit Profile

Edit Profile

Edit Profile

Edit Profile

Edit Profile

Profile Link

All Star Profile

Ringing Endorsements

Endorsements

• Recommendations are dead, long live Endorsements

• Endorsements are a simpler way for users to recommend your work

• Instead of writing a paragraph or two, a user can just click “endorse” to recommend a certain skill or expertise you have listed on your profile

• Tip: Make endorsements reciprocal

Cece Profile Example

Edit Profile

Endorsements

Endorsements

In Good Company

Company Page

• Condensed version of a company’s website• Highlight Services• Post jobs• Showcase customer testimonials • View stats on visitors

Adobe

Hubspot

Zappos

Pacific Dental

Pacific

Pacific

Pacific

Adding a Company Page

1. Move your cursor over Interests at the top of your homepage and select Companies

2. Click the Add a Company link in the upper right area of the page

3. Enter your company's official name and your work email address

4. Click Continue and enter your company information

Becoming an Administrator

1. Add and confirm the email address you use at your company to your LinkedIn profile.

2. Have a current position with the company listed in the Experience section on your profile.

3. Contact one of your company's existing admins and ask them to add you as an admin.

4. In the Become an Admin box in the bottom right of your Company Page Home tab, click the Contact an admin link.

Company Page – Revel

Company Page – Edit Admins

Company Page – Edit Services

Company Page – Services Edited

Company Page – Edit Audience

Group Therapy

LinkedIn Groups

LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.

Group Think

1. Search groups2. Join groups that truly interest you3. Invite colleagues 4. Be social5. Don’t be “that guy”6. Have a take7. Start a group

My Groups

Group Directory

Muskegon Chamber Group

Muskegon Chamber Group

LinkedUp Grand Rapids

How to Create a Group

1. Move your cursor over Interests at the top of your homepage and select Groups.

2. Click the + Create a group link near the top of the page.

3. Complete the fields. A red asterisk means the information is required.

4. As the final step, choose whether you want to create an open group or a members-only group.

Keys to a Successful Group

1. Set a relevant topic2. Make rules clear3. Have active admins4. Get the conversation started5. If you build it, make them come6. Give plenty of TLC

3 Secrets of Thought Leadership

1. Timely Content2. Audience Relevance3. Forward Thinking

Source: http://blog.clarity.fm/become-a-thought-leader-on-linkedin/

Timely Content

• Here’s the simple definition of timely content; it’s something your audience can use NOW.

• Whether it’s something that can help them with an immediate situation or something which can prepare them for tomorrow’s challenges.

• Timely content is a gift to your audience.

Audience Relevance

• Thought leaders know how to take any piece of information and make it relevant to their audience.

• This is why story telling is so important. • It allows your audience to be captivated through the

story, but still delivers a powerful and relevant message.

Forward Thinking

• Forward thinking is the foundation of thought leadership.

• It’s the ability to distill information through your past experiences and gut instinct, which allows you to make predictions on the future.

• But forward thinking also requires risk. You’ll be walking down an uncharted path filled with haters and naysayers. But stick with your vision and your gut if you know it’s the right thing to do.

How to Become a Thought Leader

1. Perfect the Profile2. Get Published3. Create a Deck (i.e. – SlideShare, video)4. Make It Official

Influencers

Arianna Huffington

Next Steps

K.I.S.S. – Keep It Social…

To be successful on LinkedIn, focus on these two things:

1.Relevant Content2.Timely Activity

Content is King

1. Say something that matters2. Be a good host3. Listen before you speak4. You have two ears and one mouth

It’s About Time

1. Create a plan that works for you2. Make LinkedIn part of your day3. Get LinkedIn into your rotation (i.e. – Facebook

then Twitter then LinkedIn)

LinkedIn: It's Not Rocket Surgery

• What’s New?• LinkedIn Today• Creating a Killer Profile• Ringing Endorsements• In Good Company• Group Therapy• Next Steps

Q & A

• Questions• Answers• jason@revel.in• linkedin.com/in/jasonpiasecki• facebook.com/revelmarketing• twitter.com/revelmarketing