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A brief preview of LinkedIn Marketing Solutions
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Our Mission.Connect the world’s professionals to make them more productive and successful
connectedprogress
achievementworklifebalance
goals
reco
gn
itio
nh
ap
pin
ess
moneycareer
excellence
knowledgeHard work
learn
ing
skill
sexposu
refocus
rew
ard
s
Connections drive success
200M+ Members Worldwide
7 M Director+
$83K Average Income
71% Graduates
Enablement
Your profile to the world
The Brand Called You
Source: Q23 – Types of brands / products / companies would expect to see on site | Normalised data | Base: Professional (n=5204) Personal (n=8692)
Higher association with‘professional’ networks
15%
10%
5%
4%
6%
10%
…express my personality
…follow personal interests
…meet my entertainment needs
…improve myself professionally
…help me to make business decisions
…gain advice / recommendations
Higher association with‘personal’ social networks
I want to see brands that I use to:
7
Professional vs. Personal Networks Context Matters
Jobs
Content
5X
A content rich experience
9M+Content Uploads
11
That works where you work
Seamlessly across devices
“ for the next
FIVE YEARSwill be
DERIVINGINSIGHT
AHEAD OF PEERS”-IBM CEO Study 2012
Because knowledge is power
SURVIVAL SKILLS 101
Connecting brands with professionals
dataresearch
social
analytics
integrationcompany pages
mediaAPIs
targeting
LinkedIn ads
poll/content ads
soci
al ads
plug-ins
insi
ghts
gro
ups
dis
pla
y
Is Your Brand In?