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LinkedIn Confidential ©2013 All Rights Reserved How LinkedIn Uses LinkedIn for Social Selling

Linkedin on Linkedin

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Page 1: Linkedin on Linkedin

LinkedIn Confidential ©2013 All Rights Reserved

How LinkedIn Uses LinkedIn for Social Selling

Page 2: Linkedin on Linkedin

The world’s largest professional network

As of September 30, 2012

200M+Members Worldwide

Growing at approximately two members per second

1

>2.6M

>8M1

1

Company Pages

Decision Makers

>2B1

Member Updates per Week

Page 3: Linkedin on Linkedin

The power of LinkedIn’s network effects

Criticalmassof data

Relevant and valuable

products and services Technology

platform

Member growth and engagement

Page 4: Linkedin on Linkedin

Social SellingConvergence of marketing and sales

Page 5: Linkedin on Linkedin

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Engage

with Content• Status Updates• Content Ads

Attract an Audience• Targeted Media• Followers

Create a

Presence• Company Page • Groups

Social Marketing

AMPLIFY

Followers, Status Updates, Plugins, Sharing, Recommendation Ads

ANALYZE AND REFINEData, Insights and Analytics

Page 6: Linkedin on Linkedin

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Navigate Best Path• Networks• TeamLink

Know What to Say• Insights• Updates/Signals

Find Right

Person• Adv. Search• Groups & Signals

Social Selling

AMPLIFY

Followers, Status Updates, Plugins, Sharing, Recommendations

ANALYZE AND REFINEDashboards, Insights

Page 7: Linkedin on Linkedin

Social Selling in PracticeEvan Klein, Account Exec at LinkedIn

Page 8: Linkedin on Linkedin

LinkedIn Confidential ©2013 All Rights Reserved 8

Page 9: Linkedin on Linkedin

Social Selling ToolsSocial data leads to insights

Page 10: Linkedin on Linkedin

Social data can surface insights in several areas

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Who they are…

NameBackground

InterestsCompany

Whom do they know…

Inside/Outside CompanyIn Industry

By GeographyRecommendations

What are they doing…

New ConnectionsActivity UpdatesAdding to Profile

What are prospects & customers likely to want to do in the future?

Page 11: Linkedin on Linkedin

Social Selling Index

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Ranks and tracks company utilization of LinkedIn as a social

selling tool.

• Visibility into company’s social

selling activities

• Identify opportunities fro

improvement

• Benchmark companies against

peers and competitors

Page 12: Linkedin on Linkedin

Social Proximity Index

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Assigns new leads and opportunities to sales professionals

based upon their relationships.

Page 13: Linkedin on Linkedin

LinkedIn Confidential ©2013 All Rights Reserved

LinkedIn Sales Solutions

• Website: http://sales.linkedin.com

• Slideshare: http://www.slideshare.net/linkedin-sales-solutions

• Twitter: @LinkedInSelling

• LinkedIn Group: LinkedIn Sales Solutions