Linkedin on Linkedin

Embed Size (px)

Text of Linkedin on Linkedin

  • LinkedIn Confidential 2013 All Rights Reserved

    How LinkedIn Uses LinkedIn for Social Selling

  • The worlds largest professional network

    As of September 30, 2012

    200M+Members Worldwide

    Growing at approximately two members per second

    1

    >2.6M

    >8M1

    1

    Company Pages

    Decision Makers

    >2B1

    Member Updates per Week

  • The power of LinkedIns network effects

    Criticalmassof data

    Relevant and valuable

    products and services Technologyplatform

    Member growth and engagement

  • Social SellingConvergence of marketing and sales

  • 5Engage with Content Status Updates Content Ads

    Attract an Audience Targeted Media Followers

    Create a Presence Company Page Groups

    Social Marketing

    AMPLIFYFollowers, Status Updates, Plugins, Sharing, Recommendation Ads

    ANALYZE AND REFINEData, Insights and Analytics

  • 6Navigate Best Path Networks TeamLink

    Know What to Say Insights Updates/Signals

    Find Right Person Adv. Search Groups & Signals

    Social Selling

    AMPLIFYFollowers, Status Updates, Plugins, Sharing, Recommendations

    ANALYZE AND REFINEDashboards, Insights

  • Social Selling in PracticeEvan Klein, Account Exec at LinkedIn

  • LinkedIn Confidential 2013 All Rights Reserved 8

  • Social Selling ToolsSocial data leads to insights

  • Social data can surface insights in several areas

    10

    Who they are

    NameBackground

    InterestsCompany

    Whom do they know

    Inside/Outside CompanyIn Industry

    By GeographyRecommendations

    What are they doing

    New ConnectionsActivity UpdatesAdding to Profile

    What are prospects & customers likely to want to do in the future?

  • Social Selling Index

    11

    Ranks and tracks company utilization of LinkedIn as a social selling tool.

    Visibility into companys social selling activities

    Identify opportunities fro improvement

    Benchmark companies against peers and competitors

  • Social Proximity Index

    12

    Assigns new leads and opportunities to sales professionals based upon their relationships.

  • LinkedIn Confidential 2013 All Rights Reserved

    LinkedIn Sales Solutions Website: http://sales.linkedin.com Slideshare: http://www.slideshare.net/linkedin-sales-solutions Twitter: @LinkedInSelling LinkedIn Group: LinkedIn Sales Solutions