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Part of building your professional brand for effective social selling with LinkedIn is knowing how to leverage your network. Even if you're not in sales, these tips for using LinkedIn will help you build your personal brand and professional brand.
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©2013 LinkedIn Corporation. All Rights Reserved.
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You are the CEO of ME Inc.
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Great brands convey an emotional response.
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This is a real brand but not how I want to be thought of.
“Visibility creates opportunities.”
©2013 LinkedIn Corporation. All Rights Reserved.
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How are you leveragingStatus Updates?
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“It’s not the size of your network, but how you use it.”
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Use your statusupdates to engageyour network
• 166 likes• 12 comments• 67 shares
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Use your statusupdates to promoteyour network
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Use your statusupdates to promote your company
• Press• Blogs• Content
©2013 LinkedIn Corporation. All Rights Reserved.
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Use your statusupdates to inform your network
• Industry news• Relevant content
Who you know IS moreImportant than WHATYou knowYour network
is your business.
©2013 LinkedIn Corporation. All Rights Reserved.
Proficiency in social media is a differentiator now, but
will soon be a qualifier.