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How to Find Sales Leads With Second Level LinkedIn Connections
Social Selling Playbook for Sales Managers
Contact: [email protected] 403-630-1243
Why:
2nd Level Connections can dramatically increase the amount of prospects you can reach
Your sales team can leverage their 1st Level connections to get introductions into 2nd Level
connections
This increases booking a meeting up to 4 X’s Greater
Contact: [email protected] 403-630-1243
The Digital Referral Statistics:
A warm referral increases the odds of a sales success 2x-4x
84% of B2B decision makers begin their buying process with a referral
91% of customers will give referrals - only 11% of sales people ask
65% of new business comes from referrals
54% miss referrals due to a lack of a system
Typical leads close at 25% to 30% - Referrals close at 50%
Referrals are responsible for 20% to 50% of all sales
Customers that you acquire by Word of Mouth spend 2X’s more and give 2X’s more referrals
Referrals increase marketing effectiveness by up to 54%
Referrals generate 3 to 5 Times higher conversion rates than any other channel
Customers acquired through referrals have a 37% higher retention rate
Contact: [email protected] 403-630-1243
Can you help me out?
Hello ,
I hope all is well. I was hoping you could help me out.
I am taking a new XXX solution to different companies right now and I was hoping that you can help me out by making an introduction to PERSON from XYZ Co.
The solution helps companies like XYZ Co by doing (Insert Benefit).
Do you know PERSON well enough to introduce me?
If so, here is an intro you can use:
Subject Line -
Introduction to Chris Hamilton
Email Body -
Hello XXX,
A friend of mine reached out to me to see if I could introduce the two of you.
His name is Chris Hamilton and I have known him for a while.
Chris helps companies (REDUCE COSTS / INCREASE REVENUE / ETC) with PRODUCT OR SERVICE.
He tells me that companies can typically INCREASE REVENUE by XX% or REDUCE COSTS by XX%.
He was hoping to get introduced to you and I wanted to check with you first before connecting the 2 of you.
Do you mind if I connect the 2 of you?
Regards,
XXX
Let me know if you don’t mind doing this. I can tell you more about the process if you would like.
Sales Manager Tips:
1. Use LinkedIn’s Advance Search to find great 2nd Level Connections
2. Have your team identify 1st Level Connection paths
3. Get your team to get introductions
4. Find multiple paths for introductions
5. Repeat this weekly or monthly
Contact: [email protected] 403-630-1243
How to Contact Me
Chris [email protected]
403-630-1243
ca.linkedin.com/in/chrishamiltonca
Contact: [email protected] 403-630-1243
