Social Media Networking:

LinkedIn Tips and TechniquesBusiness Connections of Greater Madison

June 16, 2009Sponsor: University of Phoenix

Wendy Soucie Consulting LLC, All Rights Reserved Copyright 2009

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What questions do You need answered?

It’s not what you know,it’s who you know.

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In social media, who you know—or who knows you—is what can make all the difference.

Network – Contribute – Participate

Social Media Defined

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“Social Media is, at its most basic sense, a shift in how people discover, read, and share news and information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many.).”

Brain Solis, principal at FutureWorks PR

Social Media Networking - Poll

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How many are on a Social Networking site?How many are just on LinkedIn?How many have over 100 connections?Who has recommendations?Who has given recommendations?

What Are Social Networks

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Professional Social Networks

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Why LinkedIn?

8www.freefoto.com

How can LinkedIn help?

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Your Job SearchMore ExposureHave your network help you

Your BusinessExtends your reachNew member every second

Why

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Controlled connections

Minimal advertising

Address book

Prospect book

Link to your blog/RSS Feed

Few applications

LinkedIn: Networking Goals

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Objectives?

Targets?

Time?

Commitment?Be a part of LinkedIn

Areas of Focus

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Profile – Personal, Company

Connections

Recommendations

Groups

Q&A

Areas of Focus - Profile

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Personal Profile Tips

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Add Linkedin signature to everything

Personal Profile Tips

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Collect your resume info

Consider search content carefully

Get your photo updated

Change/Edit all generic links

Use status updates

Personal Profile Tips

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Picture - 4MBHeader/Headline - 120 Summary - high level

bio/brochure - 2000 Specialties - 500

Experience Education Interests - 750Groups/Associations - 750Contact Settings - 1000

Personal Profile Tips

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Work History

What does the company do?

Who do they do it for?

Where do they operate?

What was your role?

What made you special?

Personal Profile

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Company Profile

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Search for your company

Claim it

Add your company

Get employees connected

Consider search

Company Profile

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Size of your network is important

Download LinkedIn Outlook and IE Toolbars

Set Personal/Company targets

Start with the people you know

You get 3,000 invitations

Areas of Focus - Connections

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Areas of Focus - Connections

Area of Focus - Recommendations

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Provide them for others Unsolicited

Personalize your request “You recently heard me speak during the BCGM at University of

Phoenix on June 16th. If you feel comfortable, I would appreciate your recommendation on my presentation style, material covered, and/or if you received value for the time spent.”

Respect time

Reflection of you

Area of Focus - LinkedIn Groups

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Existing Groups

Create a Group

Monitor / Listen

Participate

Bring Value

Groups

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Group Discussion

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Area Focus - LinkedIn Q&A

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Monitor questions for topics

Respond to position you/company as thought leader

In some cases recommend your company as prospective vendor

Provide Brand Awareness

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LinkedIn Blog Feed

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Tag only those posts you want to show upWordpressTypepad

LinkedIn Presentations

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Brand ManagementExtend your personal brand

Requires: Slideshare AccountGoogle Presentation Account

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Attract Customers to Profile

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Have a Plan – I can helpDefine your business purpose

Assess where your customers are

Secure company/personal name

Engage customers and clients

Follow thought leaders

Build your network

Add value

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Contact :

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Wendy SoucieWendy Soucie Consulting LLCPhone: 608-225-1985wsoucie@wendysoucie.com

Presentations Given Page

www.wendysoucie.comwww.linkedin.com/in/wendysouciewww.twitter.com/wendysouciewww.facebook.com/wendy.soucie

Social Media Networking:

LinkedIn Tips and Techniques

Wendy Soucie Consulting LLC copyright 2009, all rights reserved