1. Best Practice Guide MOI DIGITAL 5 top tips for getting the best from LinkedIn LinkedIn is one of the most We want to share some of the useful techniques our people have picked up. powerful online professional These are our 5 Top Tips for Using networking tools, with over LinkedIn aimed at people who are signing 75 million members in more up now, or who simply want to get more business value through LinkedIn. than 200 countries and a new member joining We hope they will help you to build your Author: Stuart Morgan professional network and maximise every second. business opportunities with trusted Digital Marketing Director contacts you want to be associated with. LinkedIn has helped Marketing Options Marketing Options International develop and nurture close 1. Professionalise your Profile International professional ties with our contacts. Its You can make a strong quality statement also invaluable for quickly accessing about you and your company by expert insight from trustworthy sources. completing and customising your professional profile. Remember that people will often check out LinkedIn profiles before meeting someone for the first time. So, it pays to have your profile in good shape. Add a photo. Choose something business-like, but relaxed and approachable. Ideally you want something recent and professionally photographed. Keep family photos and social snaps for Facebook or Flickr. Add a personal statement under your name. Many people simply use their job title. But it is more compelling to put a 5-word elevator pitch such as Expert at managing complex projects or Passionate about B2B marketing. Post regular status updates about what you are working on. Aim for at least one a week. This will remind your network what you do and what youre expert at. You can link status updates with your Twitter feed too. Add a Summary and Specialties. Here you can list out all your areas of expertise, achievements, personal strengths and any interesting features of your career. These are highly optmisable and can really strengthen your professional credentials.
2. 5 top tips for getting the best from LinkedIn Use keywords in the Experience suggestions for people you might know. interests. Be active in Group discussions section. Think about the words you Its a great way to connect with other to help build your network and your would search for if you were looking for contacts from your career history both insight. someone like you! Include them in your to hook into their networks and to get current position and key responsibilities recommendations for past roles. Avoid 5. Install Applications to help people find you in search trying to connect with people you dont LinkedIn has great integration with a results. It could give you and know. This is viewed as spamming. number of applications. Our favourites your company a competitive edge. including WordPress and BlogLink, 3. Ask for Recommendations Add your company website and SlideShare and Polls. Use these make the visible text more inviting. Get into the habit of asking for applications to link with your blog, to Phrases such as Learn about my recommendations for work or a project highlight papers or presentations youve business or Read my self-coaching youve undertaken. If you connect with given and much more. It all helps to blog are more likely to get clicked previous colleagues, clients or suppliers demonstrate your expertise and keep and you can include up to three sites, ask them to recommend the work you your profile fresh and interesting. so make the most of them. did together. Suggest something specific LinkedIn is a highly powerful networking you would like the person to mention Edit your Public Profile settings to tool when used effectively. And can easily because specific, authentic and sincere be Full view. This allows people and become an integral part of even the recommendations make for powerful search engines to find you. busiest schedule. So, we hope these tips statements on your profile. And help you capitalise on the potential of this Personalise your URL. Change the always reciprocate. leading social application for business. default LinkedIn profile URL to include your name. This also helps people to 4. Join and engage with find you and you can use it in your relevant Groups LinkedIn is a powerful email signature and on business cards. Search for and join industry-related Move profile sections around to LinkedIn groups. The icons for those online professional promote your strongest points. groups will show up on your profile, networking tool If you are often involved in events, letting your network know your industry have honours you want to highlight or websites and group memberships you want to feature, just click-and-drag the widgets nearer towards the top of your profile. 2. Build your Connections Start with People Search. This is a quick and easy way to find your existing contacts, colleagues, partners and clients. You can quickly build up a network by asking to connect whenever you find new contacts you trust. Also keep an eye on LinkedIns own About Marketing Options International Marketing Options International (MOI) is a