LinkedIn Training 101Developing a Dynamic Profile

www.bilzin.com

2012

January 25, 2012

Recent Media

• 51.4% of corporate counsel will think twice before hiring a lawyer who lacks a credible online presence

• 7 of 10 in-house counsel use LinkedIn and rely on it to make hiring decisions

Resources: http://www.bticonsulting.com/PDFs/BTI_How_Clients_Hire_2011.pdf

Why are lawyers dragging their feet?

The Goal of LinkedIn

To CONNECT with people who share your business interests

Create a network of contacts to refer business

• Everyone on LinkedIn is there for the same reason: business

• LinkedIn is used by executives from every Fortune 500 company in the US

World’s Biggest Stack of Business Cards

The Interaction of Social Media

Position Yourself As An Expert

The Interaction of Social Media

Position Yourself As An Expert

Bilzin.com Biographylinks to:

•LinkedIn Profile

•Twitter (if you have one)

•Blog (if you are contributing)

The Goal of LinkedIn

Position Yourself As An Expert

Links to

●Bilzin.com

●Twitter

●Blog

•Lists your articles/pubs

•Updates your contacts when your profile changes

The Interaction of Social Media

Position Yourself As An Expert

Links to and from:•Bilzin.com•LinkedIn•Blog•Twitter posts can also be set as

LinkedIn updates•Increases your exposure to

reporters

The Interaction of Social Media

Position Yourself As An Expert

Links to and from:•Bilzin.com•LinkedIn

•Increases your visibility to General Counsel and others who search for information in

your areas of expertise

• Position yourself as a leader within your niche to peers, referral sources and clients

• Grow your market reach (geographically or substantively)

• Position yourself for a specific opportunity• Promote an event• Keep up-to-date with industries/competitors/clients• Share your ongoing research in a certain area of law

It is important to have an online presence, but instead of creating a profile to mimic your bio, consider a more strategic approach

First Step: Specify Your Purpose

Second Step: Devise a Strategy

1. Title

2. Summary

3. Photo

4. Company website

5. Personalized URL

6. Monitoring invites/messages (and email settings)

7. Deciding with whom you should link

8. The Florida Bar

9. Security issues

Market broadly and you will never get noticed

Second Step: Devise a Strategy

• LinkedIn Intermediate• Groups

• Personalizing layout of your profile

• Building your network

• LinkedIn Advanced• Events

• Apps

• Conversations

• Twitter 101

Join Us for Another Training!

Thank You!

www.bilzin.com