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As social media tools like Twitter and Facebook become core components of nonprofit communication strategies, there is a corresponding need to assess how well programmatic messaging and organizational identity are propagating in those channels: "We Tweet; is anybody listening?" In addition, nonprofits have an increasing need to know on what blogs, websites and other online venues they and their issues are being mentioned and discussed, both favorably and less favorably. This webinar will show you how to create a listening dashboard for your or your organization's use. I will also provide an introduction for social media goal-setting and a template for tracking your social media engagement.
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Sponsored by:A Service
Of:
Listening & Engaging: DIY Tools for Social Media Management
Amy Sample Ward
February 22, 2012
Sponsored by:A Service
Of:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
INTEGRATED PLANNING
Sponsored by:A Service
Of:
Affordable collaborative data
management in the cloud.
Sponsored by:A Service
Of:
Today’s Speaker
Amy Sample Ward Membership Director,
NTEN - Nonprofit Technology Network
Hosting:
Sam Frank, Synthesis PartnershipAssisting with chat questions: April Hunt, Nonprofit Webinars
DIY TOOLS FOR SOCIAL MEDIA MANAGEMENT
AGENDA
Listening Dashboard
Content Map
Content Calendar
DIY Tools
LISTENING DASHBOARD
Save time looking for news
Monitor multiple channels at once
Track your organization and your cause
Create a shared tracking space for your team or whole organization
LISTENING WITH RSS
LISTENING WITH RSS
LISTENING WITH RSS
Twitter search
News sites
Blogs and blog networks
Technorati
Digg
Blogpulse
Boardreader
LISTENING WITH ALERTS
LISTENING WITH TWITTER
LISTENING DASHBOARD
LISTENING DASHBOARD
USING THE DASHBOARD
USING THE DASHBOARD
USING THE DASHBOARD
HSUS is tracking:
Their own name including
acronyms, misspellings
Current issues that people are
talking about
Detractors and Competition
Prominent people in their org
CONTENT MAP
STEP 1: CONTENT
Examples:
Program or service updates/changes
Staff announcements
Jobs
Volunteer opportunities
Fundraisers
Events
STEP 2: GOALS
Examples:
Increase visibility of the organization
Increase participation
Raise funds
Build leadership
Find sponsors or partners
Recruit volunteers
Build community
STEP 3: OUTLETS
Examples:
Newsletter or mailing
Email newsletter
Website
Blog
CONTENT MAP TEMPLATE
>> Get this template! http://bit.ly/DIYtemplate
USING THE CONTENT MAP
Staff create content, events, media
Reference content map
Share content with appropriate staff for posting to channels
Make notes for tracking
Update map as necessary
Use regularly for meetings and planning
CONTENT CALENDAR
Easy reference
Coordinated messages
Supports tracking and segmenting
Ensure people receive appropriate amount of messages
Create multiple touchpoints
ID traffic sources
CONTENT CALENDAR TOOLS
Google calendar
Divvy
Shared calendar of your preference!
CONTENT CALENDAR TIPS
Create a format
Ie: Message (STAFF) – Segments, Details
Use color codes if possible
Use all-day and timed events
All-day for emails
Specific time for social media posts
All-day for blog posts
SOCIAL MEDIA METRICS
Track against organization goals
Update it weekly
Track over time for trends and comparison
Create goals for yearly and average
Include notes to provide context
GOOGLE ANALYTICS
ALERTS
METRICS TRACKING TEMPLATE
Get this template! http://bit.ly/DIYmetrics
DIY TOOLS - FREE
Google Apps
Tweetdeck, Hootsuite
Bit.ly
Netvibes
Google Analytics
Storify
DIY TOOLS – TOOL SPECIFIC
Twitalizer
14blocks
booshaka
EdgeRank
Klout
DIY TOOLS – LOW COST
Hootsuite Pro
CoTweet
Small Act’s Thrive
Spredfast
Sprout Social
QUESTIONS?
Email: [email protected]
Twitter: @amyrsward
Web: http://nten.org
Blog: http://amysampleward.org
RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-
your-organization/
http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/
http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/
http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/
http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html
http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-smms/
http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/
http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/
http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-change/
http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-community-building/
http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/
Sponsored by:A Service
Of:
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