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This presentation examines what online businesses need to do to ensure they are found locally online everywhere they need to be found. It examines what are some the local search ranking factors, off page as well as on-page requirements, why customer reviews are so important and other ranking tactics for local search. It looks at what you need to do to have the right local mindset and of course, how Google scores your website for local rankings.The panelists will share what tools, tactics and techniques that they recommend and are successful for online businesses that attendees can exploit without having to spend a lot. This session looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods and how hosting companies can help their clients take the first most important step towards being found online.
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www.UBL.org
Powerful Tips for Ranking Well in Local Search(Curtis) R. Curtis, SVPUniversalBusinessListing.Org CurtisRCurtis
Beyond Traditional SEO- Local Search Ranking Tactics
www.UBL.orgStill Engaging in Traditional Marketing?
www.UBL.orgStruggling With SEO?
PPC Getting Too Costly?
www.UBL.orgMaybe It’s Time to Make a Change!
www.UBL.orgBecause There’s A New Sheriff in Town
www.UBL.orgHis Name is “Local Search”
UniversalBusinessListing.org
www.UBL.orgLocal Listings = Increased Sales43% of search engine users are searching
locally to buy offline. (comScore Networks)73% of activity online is in one way or another related to local content (Google)51% Internet users in the U.S explicitly characterize their behavior as “shop online, purchase offline” (NPD Group)
www.UBL.orgGoogle 7-Pack
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Put main keyword phrases in your Local Business profile description.
Use long-tail keywords that relate to your products /services, the brands that you carry, the locations you
serve, and anything else particular to your businessChoosing/creating the right categories. Start with 1-2 of
the pre-established ones before creating/adding new ones relevant to your business.Create citations on local business listing sites. Tip: Look at
your competitors, where they are cited & get similar citations.
Optimize your maps listing by:
www.UBL.orgGoogle Local – Liquor Stores, Austin
www.UBL.orgYahoo Local – Local Attractions, Austin
www.UBL.orgBing Local – Pizza, Austin
www.UBL.orgLocal Search Has Its Own Ranking Factors
So what does the local search algorithm look for:
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Verified Business Listing Information
www.UBL.orgDomain & Business Name in Titles in All Maps, Especially Google
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Inbound Links
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Inbound Links
www.UBL.org Business Name in Title Tags & Description
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Business Name
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www.UBL.orgChoose Business Name & Domain Carefully
www.UBL.orgCategories in Online Yellow Pages
& Other Online Directories
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Optimize About Us & Contact Us Pages
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& CitationsOff-Site Reviews
They Work!!!
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Consumers Trust Each Other More Than They Do Advertising!• 90% of consumers trust peer
recommendations• Less than 50% trust advertisements• Social networks and user reviews are
only a click away• Natural and social discovery rule, and
customer service is the new marketing
Guess Why?
Duh!!!
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More Great TipsUse Your Site to Build Trust
www.UBL.orgBe Sure to Link From Your Own Website
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Get Customers to Generate Positive Reviews
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Get Trusted Links
www.UBL.orgEnhanced Google Local Listings
www.UBL.orgEnhanced Yahoo Local Listings
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Things That Have Absolutely No Value
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The Page Rank of the Domain
www.UBL.orgThe Number of Links
www.UBL.orgThe Score of Those Links
1X
www.UBL.orgThings to Avoid
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Do Not Keyword Stuff
www.UBL.orgCorrect Any Inconsistency
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Local - It’s Powerful & It’s GrowingIt’s the first step in promoting
a business so as to be found on in the Search Engines, Social Networks, Directories, Online YellowPages and Mobile/GPS Devices.
This is where 75% of searches occur (versus print) and the numbers are growing.
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So The Question is…Are You
Invisible?
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Over 25% of all businesses are inaccurately listed or completely missing online where they need to be found.
www.UBL.orgNow there is an easy, effective& affordable way to ensure your business is listed everywhere it needs to be.
Universal Business Listing (UBL) helps your business to succeed & grow by ensuring you are listed everywhere accurately
…in Search Engines, Social Networks, Yellow Pages Directories, 411 Directory Assistance and Mobile/GPS devices.
www.UBL.orgUBL’s DistributionMobile & Internet Search
Portable & In-Car Navigation
Systems
Directory & Information
Services
Data Aggregators &
Distributors
www.UBL.org Single place to easily manage business listings everywhere online Distribution to ALL major search sites as a
verified source Saves enormous time, money, and effort by not
having to register in dozens of sites every year Unlimited access and free updates any time Data includes photos, logos, web links, product
descriptions, brands carried and all critical
search data
Benefits are :
www.UBL.org
For Additional Information:(Curtis) R. CurtisSVP, Strategic PartnershipsPartners Site: www.UBL.org Direct: 1 (206) 659-8257 Office: 1 (206) 734-4711 [email protected]
Powerful Tips for Ranking Well in Local Search
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