Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com

Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com

Thank you to our sponsor & partners!

Gold Sponsor

Supported by

Organised by

Jean-Yves Fargeat

Senior Solution Consultant at CPIT Co., Ltd.

LOCATION BASED

INTELLIGENCE

Solutions for business

insights

AGENDA

• Introduction

• What is Location Intelligence?

• LI Benefits for Sales and Marketing

• What about privacy?

• Use cases

INTRODUCTION

GALIGEO

COMPANY OVERVIEW

Awards :

• SAG Award in 2009

• ESRI Corporate Foundation

Partner of the year 2007

• Awarded for outstanding growth

achievement by Paris Region

• IBM Smarter Commerce Award

for Innovative Solutions

More than 50 000 users of Galigeo Location Intelligence

Solutions

• Bank & Insurance

• Health

• Local Governments

• Retail

• Safety & Security

• Telecoms

• Transportation

• Utilities & Energy – Smart Grid

WHAT IS LOCATION

INTELLIGENCE?

5

LOCATION, LOCATION, LOCATION

Ray Kroc, founder of the McDonald’s

restaurant chain:

“ I’m not in the hamburger

business. My business is

real estate. ”

“ …real estate and its

location is the most

significant factor in the

success of each

franchise.”

BELOW THE TIP OF THE ICEBERG

Traditional data representation (tables, charts, graphs,…) can’t tell you everything.

Why are these 3

regions

underperforming?

Competitor

LOCATION INTELLIGENCE CONCEPT

LI allows to visualize business data, geo data and market data in the

same time from the same view.

Who ?

Why ?

How much ?

What ?

When ?

Where ?

Traditional analytics

Maps

POIs

Satellite views …

GEO DATA

ERP

CRM

Business Intelligence

Accounting

BUSINESS DATA

Market survey results

Government statistics

(population, revenue, ..)

Competitor data

MARKET DATA

Location Intelligence

UNDERSTAND AND ACT

BI can display data on maps, LI allows you to take actions with Bi-directional BI-GIS.

Record data Export selected data

Launch information and

marketing campaign

Business Intelligence

Prospects

Store Manager

BI + LI

Senior Manager

BENEFITS FOR SALES AND

MARKETING

• Plan, survey, compare and select the location with the best potential

• Manage sales territory, sales force distribution and support customer visit.

• Understand your business environment, launch localized marketing campaigns

and monitor the result to improve your strategy.

• Two ways interaction between you and your customers .

WHAT ABOUT PRIVACY?

ARE WE TRACKED?

A few example of sources of personal location information:

“Traditional”:

• ATM Withdrawal Banks

• Payment with credit or loyalty card Banks and Seller

• Online Purchase Seller, ISP, Webhosts,…

• Online Browsing/Search Search engines, affiliated sites, …

“Mobile”:

• Placing a call Network Operator

• Roaming across the network Network Operator

• Geo-enabled apps App provider (FB, Google, Apple,..)

Location Data Collection is nothing new

IT’S ALL ABOUT TRUST

Location Based Intelligence changes the perception customers have of their privacy.

To ensure the best customer experience, and long-lasting business it is necessary to

build a relation of trust.

Transparency:

Customers should know clearly what is collected, how it can be used, and have a

way to opt-out and take back this data.

Accountability:

Only neutral third parties (government, non-profit, businesses) can reassure the

customers of the companies’ commitment to transparency.

USE CASES

GEOMARKETING USE CASE: RETAIL

Campaign 1: brochures for

Large Volumes

Distributed in the trade

areas with direct

communication access to

shops

Results

35% of return

improved from

<10% usually

European retail chain with 100 supermarkets

Campaign 2: brochures and ads in specific

areas

Target 1: retain inactive Gold customers

Target 2: reactivate customers less active than

before Results

30% of customers return

Reduce campaign cost

Increase campaign response

SITE SELECTION USE CASE: RETAIL

International retail chain with 1500 supermarkets

Step 1: Site Study Selection

Multi Factor Analysis by management

team to pre-select interesting sites.

Pre-selection sent immediately to on-site

teams.

SITE SELECTION USE CASE: RETAIL

Before:

Treams need to cross-analyse

manually multiple data sources

Save time and money spent on site study

Get the best performance from stores from the start

After:

All info accessible from 1 map => from

study to planning

Step 2: Site Survey

Teams report directly from mobile device about their

findings:

• Local competitors (location, size, …)

• Ease of access

• Trade area

• ….

Data is available in real time, removing the need of

report collection and input like before.

Tablet

SALES OPTIMIZATION: PHARMA

Multinational Pharmaceutical Laboratory. Top 20 BioPharma

Challenges: Highly competitive environment with big spending on sales force

Step 1: Potential analysis and Team Management

• Assess which area have the best potential

according to multiple and complex factors

• Assign effectively each areas to a sales

team.

SALES OPTIMIZATION: PHARMA

Optimize sales effort (time, distance, visit efficiency…)

Get real-time data to and from sales

Step 2: Customer Visit Optimization

Mobile application with real-time data:

• Potential Analysis Data

• Agenda

• Historical Data

• On-the-spot reporting

• Route calculation

THANKS!

Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com

Thank you to our sponsor & partners!

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com