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LondonRoaming | Connecting you to the city!

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Text of LondonRoaming | Connecting you to the city!

  • 1. Team Dodo: Kevin Dunne Joachim Doll Karolina Daniuk Sassy Hicks Katherine Denney Silvio Ferrero Ben Dalton Mike Day

2. Jan up 15% YoY Strong growth in travel planning sites UK market leading growth (+15%) more stable in US (+4%) Led by Viator & Fodors globally, but WAYN taking share in the US US UK Source: Hitwise 3. UK UK Visits US US Visits Viator 603k Viator 1,345k HostelWorld.com 468k Fodors 1,128k Fodors.com 458k Where Are You Now (WAYN) 973k Where Are You Now (WAYN) 403k TripBase 501k WorldTravelGuide.net 109k Rick Steves Europe 355k Frommers Travel Guides 103k Tripit 345k TripBase 80k Goby 210k Tripline 61k HostelWorld.com 161k Rick Steves Europe 43k Gogobot 85k Nile Guide 36k WorldTravelGuide.net 78k Rome2Rio.com 26k Nile Guide 56k Tripomatic.com (NEW) 25k TravellersPoint 50k Plnnr(NEW) 22k Colncierge.com 41k Gogobot 22k Trip Wolf 33k Trip Wolf 15k TravelMuse 27k TOTAL 2,474k TOTAL 5,388k Source: Hitwise 4. Responsive Website 5. Active Community 6. 60 Page Guide Book & Portable WiFi 7. This year international tourism to Britain will grow by 3% to 32 million Amount spent by visitors from overseas will reach 19.4bn (growth of 4.5%) London named worlds best destination - offers 100s of world class attractions, hotels, shops and restaurants, special events, theatres, concerts, art exhibitions, museums and more Visitors seek out London for many reasons: business, holidays, visits to friends and relatives, international students Source: http://www.visitbritain.org/ 8. Why ? 80% of the worlds population has a mobile phone Out of the 5 billion mobile phones in the world 1.08 billion are smartphones 89% of smartphone users use their phones throughout the day Average smartphone owner uses about 380MB/month Source: http://www.go-gulf.com/blog/smartphone/ 9. International tourism accounts for nearly four-fifths of all tourist spending in London. USA is the single biggest country of origin with over 1.9 million visitors in 2012, but European countries account for nearly three quarters of all visits to London (72%). http://data.london.gov.uk/dashboard-summary/tourism Visits to London by country of origin in 2012 (000s) 0 500 1,000 1,500 2,000 10. London attracted 15.5 million international visitors in 2012 Over 10 billion spent in 2012 in the city Source: http://www.visitbritain.org/ 11. The Guides and Trip Planners The MiFi providers 12. SEO / PPC / Remarketing in the top countries visiting London: Each location campaign will consist of 4 sub campaigns: London targeted to users that are broadly searching for London to find out what to do, what to see. London city guide targeted to users that are searching for a City guide London tour guide targeted to users that are searching for a Tour guide London WiFi targeted to users that are searching for a WiFi hotspot 13. 70% of Internet users decide which products to buy based on the views expressed by friends and experienced users. That is why LondonRoaming will be present on all major social networking sites like Facebook, Twitter as well as YouTube and Instagram. Promoted posts Competitions Reviews True-view Remarketing Guides Demos Help Promo Tweets Hashtag marketing Reviews Customer service Competitions Customers images Source: Nielsen 14. Offline and relationship marketing tools will be employed particularly during the first year of trading to increase brand awareness and gain customer trust and positive feedback on LondonRoaming. We anticipate these to be free/mutual/low cost. Link with restaurants in areas of high tourist footfall in the capital Cross promote with foreign language radio stations in London exchange of advertising Promotion of LondonRoaming at cultural events such as Notting Hill carnival with free gifts Exchange advertising online and offline with youth hostels Provide small scale sponsorship or donations in exchange for promotion from charities in the city Exchange advertising with London taxi company Cross promotion with independently run in airport stores and cafes 15. Offline and relationship marketing tools will be employed particularly during the first year of trading to increase brand awareness and gain customer trust and positive feedback on LondonRoaming. We anticipate these to be free/mutual/low cost. Tourism trade shows LondonRoaming sponsored music or art events Branded vehicles with LondonRoaming logo Radio/TV appearances/talks Branded gifts such as umbrellas/waterproof ponchos at tourist hotspots Postcard marketing Tourism workshops/seminars LondonRoaming staff contributions to trade magazines A Day In The Life at LondonRoaming Leaflets/flyers with call tracking for evaluation Promotion of LondonRoaming at foreign universities Inflight magazine advertising 16. Images take from popular social media sites 17. Connecting you to the city!

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