“Congratulations to the Watt team. Our new private label has been a labor of love and the hard work really has paid off at all levels. You should be proud of such a great job!”Jenny Longo - Director, Private Brands

Best of Show

2011 PAC Leadeship Awards

American PackageDesign Awards

2011

Creating the Architecture Behind a Successful Private BrandSince its inception as a local fruit market in 1956, Longo’s

has grown to 23 full-service supermarket locations in the

Greater Toronto Area. We worked with Longo’s to reposition

and redesign their private label program, including the

development of an architecture that outlined the unique

profile of each brand, and differentiated their value and

signature tiers.

An in-store communications program – including shelf

talkers, end aisle caps and signage – was created to

educate customers and convey the quality and personality

of the brands. To ensure the consistency in the application

of the new brands, we developed Brand Standards

Manuals that outlined graphic and packaging application

guidelines.

The new Longo’s private label program delivers a

better overall look and feel of the product, effectively

communicates tier quality and improves brand recognition,

creating a successful foundation for greater brand loyalty.

Have any questions? Please

contact us at 416 364 9384 x240 or

at contactus@wattisretail.com to

talk about how we might be able

to support your business.

Who We AreWe are a truly integrated retail agency, with over forty years experience in over forty countries around the world. Working collaboratively with our clients and other supporting agencies, we help uncover the most meaningful insights, set the right strategies, and deliver results-oriented creative solutions across every brand touchpoint.

We eat, sleep and breathe retail. Through our integrated approach, our clients receive a single-source solution, efficiencies in account management, and a brand experience that’s connected from the first insight to the last creative expression.

If the pieces of your brand puzzle just don’t seem to fit, we’d love to talk with you. Our single-source, best-in-class, integrated retail model works, and we can show you how.

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What We Do

Consumer + Shopper Research•

Financial Analysis•

Stakeholder Interviews•

Trends + Innovation Reports•

SWOT + Best Practice Analysis•

Need State + Path to Purchase • Modeling

Brand Positioning•

Marketing Strategies•

Channel Strategies•

Product + Merchandise Strategies•

Private Brand Architecture•

Business + Strategic Planning •

Management Consulting•

Performance Measurement (KPIs)•

Brand Name, Identity + • Guidelines

Retail Design•

Package Design•

Merchandising + POP Displays•

Integrated Communications•

Brandvertising• TM

Web, Mobile + Social Media•

Total Production Management•

Value Engineering•

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Watt International Inc.THE INTEGRATED RETAIL AGENCY300 Bayview AvenueToronto, ON Canada M5A 3R7�wattisretail.com

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