of 29/29
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Content Strategy

Mainline School Night: Content Workshop

  • View
    155

  • Download
    4

Embed Size (px)

DESCRIPTION

A presentation/workshop designed to help small businesses put together a basic content strategy and editorial calendar. The session is a ton of fun. At the end, the participants should have several months of content planned out and ready to be created.

Text of Mainline School Night: Content Workshop

  • 1. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Content Strategy
  • 2. 215-948-2012 TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
  • 3. Jeff Gibbard President & Chief Strategist at True Voice Media Speaker, Blogger & Coach @jgibbard google.com/+JeffGibbard [email protected] linkedin.com/in/jgibbard TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
  • 4. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Todays Agenda Build a Content Strategy (1 hour) Write an Editorial Calendar (1 hour)
  • 5. True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Lets Dive In
  • 6. Workshop Time!
  • 7. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 GROUPS OF THREE
  • 8. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Building a successful content strategy Know your goals Identify audience Identify topics Choose destinations Build an editorial calendar Assign content responsibilities
  • 9. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 in the right place, at the right time, with the appropriate content, for the target audience. It just needs to be:
  • 10. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Relevant
  • 11. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Valuable
  • 12. Creation Curation Content Marketing
  • 13. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Group Activity Intro (5 minutes) Discussion (15 minutes)
  • 14. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Group Activity: Part I (5 minutes each) Who are you? What do you do? Why are you different/unique? Who is your target audience/customer? What sort of content are you creating now? (If applicable)
  • 15. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Group Activity: Part II (15 minutes each) Work together to design a content strategy Bounce ideas off one another Identify new opportunities Talk about different formats Talk about promotional channels Think like their customer
  • 16. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Get To Work!
  • 17. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Work together to design a content strategy Bounce ideas off one another Identify new opportunities Talk about different formats Talk about promotional channels Think like their customer Who are you? What do you do? Why are you different/unique? Who is your target audience/ customer? What sort of content are you creating now? (If applicable) Hot Seat Group
  • 18. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Editorial Calendar
  • 19. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 What youll need before we start Copybloggers Magnetic Headlines PDF Get it here: http://j.mp/CBHeadlines Blank Spreadsheet (Excel or Google Docs)
  • 20. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Build A Content Strategy & Editorial Calendar
  • 21. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Step 1 Who is your audience? Write it down. Are you creating content, curating content, or both? What kind(s) of content? Blogs and Newsletters? Videos? Pictures? Slides?
  • 22. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Step 2 Open a Spreadsheet Along the top make the following headers: date, category, headline, medium, assigned to Write 5-10 topic CATEGORIES that would be interesting and valuable to your target audience
  • 23. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Step 3 Determine the length of time you are planning for? 1 week, 1 month, 1 year? Determine your ability to generate content. 1 post per day? 1 post per week? 1 post per month?
  • 24. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Example: 1 Post Per Week x 50 Weeks = 50 Posts
  • 25. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Step 4 Lay it out
  • 26. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 It Might Look Something Like This:
  • 27. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Get To Work!
  • 28. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Key Takeaways Be Goal Oriented Plan it out Do the research, do the work Measure the results Be helpful! Make sure to focus on what is valuable to your audience.
  • 29. TRUE VOICE MEDIA The Social Business Agency www.truevoicemedia.com 215.948.2012 @truevoicemedia TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Jeff GibbardPresident & Chief Strategist at True Voice Media Speaker, Blogger & Coach TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012 THANK YOU! Go here, to nd me everywhere: jeffgibbard.com jeffgibbard.com/eval