Make Me a Better Person

Customer Market

• Smartphone users

• English speaking

• Aged 25 – 50

Smartphone Ownership

• USA 114 million (Jul 2012) [Source: comScore]

• UK 23.3 million (Apr 2012) [Source: comScore]

• Canada 10.3 million (Jul 2012) [Source: comScore]

• Australia 8.8 million (Feb 2012) [Source: Telsyte]

Smartphone Statistics

USA UK Canada Australia

Agree with the statement: My smartphone provides me with the answer to my questions quickly when I need an immediate answer

60% 55% 53% 52%

The average number of apps installed on your smartphone that you have actively used in the last 30 days

11.5 8.9 9.8 9.9

[Source: Our Mobile Planet]

The Industry

• Self-Help also called Self-Improvement or Personal Development

• Worth an estimated $11.17 billion* per year in the USA alone [*Source: Marketdata Enterprises]

Sales in USA 2011 earnings

Books $776 million*

Audio $455 million*

Industry Heavy-weights

Estimated Net Worth

Oprah Winfrey $2.7 billion

Anthony Robbins $480 million

Deepak Chopra $80 million

Rhonda Byrne $60 million

Bryan Tracy $15 million

Competitors – Popular Apps

App PriceUser Rating

Rating Volume

The Habit Factor $7.49 3 89

iZen Garden $4.49 4 28

Gratitude Journal $0.99 3.5 355

Live Happy $0.99 3 60

MyinstantCOACH Free 2.5 32

Competitors - Developers

Developer Total Number of Self-Help Apps Produced

DSRTech Inc 28

WorldLink Inc 30

Divinti Publishing Ltd 33

Michael Schneider 34

Oceanhouse Media 45

Channels

• Apple iTunes (itunes.apple.com)

• Google Play (play.google.com)

• Amazon Appstore (amazon.com)

• Samsung Apps (samsungapps.com)

• App Trading (apptrading.com)

• Sell My App (sellmyapp.com)

UVP

• Providing positive support in the moment when it’s needed most

• Increasing individual potential with uplifting & inspirational feedback

• Tools for the ‘Quantified Self’ – self knowledge and improvement through numbers

What is Smil.et?

• Self-Help Smartphone App

• Intuitive design - easy to use

• Uses gestures, voice & touch sensing

• Mood/bio-feedback

• Internet & social networks enabled

• Progress reports & charting

Learn More

Discover Smil.et today…

http://youtu.be/befgz6C_zFA