123

Make Think Stefan Sagmeister Presentation

Embed Size (px)

DESCRIPTION

BIOStefan Sagmeister formed the New York–based Sagmeister, Inc., in 1993 and has since designed for clients as diverse as the Rolling Stones, Stefan Sagmeister thinks it’s a good idea to close his studio every 7 years for 12 months and spend it trying out various little design experiments, for which there is never enough time while running a regular practice. SPEAKER BIOStefan Sagmeister formed the New York–based Sagmeister, Inc., in 1993 and has since designed for clients as diverse as the Rolling Stones, HB

Citation preview

Page 1: Make Think Stefan Sagmeister Presentation
Page 2: Make Think Stefan Sagmeister Presentation

Hello. You have reached Sagmeister Inc. We are conducting a full year of experiments and will be back on

September 1st 2009.

Please call us then.

Page 3: Make Think Stefan Sagmeister Presentation
Page 4: Make Think Stefan Sagmeister Presentation
Page 5: Make Think Stefan Sagmeister Presentation
Page 6: Make Think Stefan Sagmeister Presentation
Page 7: Make Think Stefan Sagmeister Presentation
Page 8: Make Think Stefan Sagmeister Presentation
Page 9: Make Think Stefan Sagmeister Presentation
Page 10: Make Think Stefan Sagmeister Presentation
Page 11: Make Think Stefan Sagmeister Presentation
Page 12: Make Think Stefan Sagmeister Presentation

Job:Done for money, 9:00 - 5:00.Career: Advancement and promotion.Calling: Intrinsically fulfilling.

Page 13: Make Think Stefan Sagmeister Presentation
Page 14: Make Think Stefan Sagmeister Presentation
Page 15: Make Think Stefan Sagmeister Presentation
Page 16: Make Think Stefan Sagmeister Presentation
Page 17: Make Think Stefan Sagmeister Presentation
Page 18: Make Think Stefan Sagmeister Presentation
Page 19: Make Think Stefan Sagmeister Presentation
Page 20: Make Think Stefan Sagmeister Presentation
Page 21: Make Think Stefan Sagmeister Presentation
Page 22: Make Think Stefan Sagmeister Presentation
Page 23: Make Think Stefan Sagmeister Presentation
Page 24: Make Think Stefan Sagmeister Presentation
Page 25: Make Think Stefan Sagmeister Presentation
Page 26: Make Think Stefan Sagmeister Presentation
Page 27: Make Think Stefan Sagmeister Presentation
Page 28: Make Think Stefan Sagmeister Presentation
Page 29: Make Think Stefan Sagmeister Presentation
Page 30: Make Think Stefan Sagmeister Presentation
Page 31: Make Think Stefan Sagmeister Presentation
Page 32: Make Think Stefan Sagmeister Presentation
Page 33: Make Think Stefan Sagmeister Presentation
Page 34: Make Think Stefan Sagmeister Presentation
Page 35: Make Think Stefan Sagmeister Presentation
Page 36: Make Think Stefan Sagmeister Presentation

Stefan 12.5% personal use3M 15.0% personal useGoogle 20.0% personal use

Page 37: Make Think Stefan Sagmeister Presentation

Have YOU ever conducted a sabbatical?

Page 38: Make Think Stefan Sagmeister Presentation

How did the sabbatical happen?

Page 39: Make Think Stefan Sagmeister Presentation
Page 40: Make Think Stefan Sagmeister Presentation

• My job became a calling again.

• It was very enjoyable.

• Over the long term it was financially successful.

• Everything we designed in the seven years following the first sabbatical, had its origin in thinking done in that year.

Page 41: Make Think Stefan Sagmeister Presentation

Insight #1:

In branding, sameness is overrated.

Page 42: Make Think Stefan Sagmeister Presentation
Page 43: Make Think Stefan Sagmeister Presentation
Page 44: Make Think Stefan Sagmeister Presentation
Page 45: Make Think Stefan Sagmeister Presentation
Page 46: Make Think Stefan Sagmeister Presentation
Page 47: Make Think Stefan Sagmeister Presentation
Page 48: Make Think Stefan Sagmeister Presentation
Page 49: Make Think Stefan Sagmeister Presentation
Page 50: Make Think Stefan Sagmeister Presentation
Page 51: Make Think Stefan Sagmeister Presentation
Page 52: Make Think Stefan Sagmeister Presentation
Page 53: Make Think Stefan Sagmeister Presentation
Page 54: Make Think Stefan Sagmeister Presentation
Page 55: Make Think Stefan Sagmeister Presentation
Page 56: Make Think Stefan Sagmeister Presentation
Page 57: Make Think Stefan Sagmeister Presentation
Page 58: Make Think Stefan Sagmeister Presentation
Page 59: Make Think Stefan Sagmeister Presentation
Page 60: Make Think Stefan Sagmeister Presentation
Page 61: Make Think Stefan Sagmeister Presentation
Page 62: Make Think Stefan Sagmeister Presentation
Page 63: Make Think Stefan Sagmeister Presentation
Page 64: Make Think Stefan Sagmeister Presentation
Page 65: Make Think Stefan Sagmeister Presentation
Page 66: Make Think Stefan Sagmeister Presentation
Page 67: Make Think Stefan Sagmeister Presentation
Page 68: Make Think Stefan Sagmeister Presentation
Page 69: Make Think Stefan Sagmeister Presentation
Page 70: Make Think Stefan Sagmeister Presentation
Page 71: Make Think Stefan Sagmeister Presentation
Page 72: Make Think Stefan Sagmeister Presentation
Page 73: Make Think Stefan Sagmeister Presentation
Page 74: Make Think Stefan Sagmeister Presentation
Page 75: Make Think Stefan Sagmeister Presentation
Page 76: Make Think Stefan Sagmeister Presentation
Page 77: Make Think Stefan Sagmeister Presentation
Page 78: Make Think Stefan Sagmeister Presentation
Page 79: Make Think Stefan Sagmeister Presentation
Page 80: Make Think Stefan Sagmeister Presentation
Page 81: Make Think Stefan Sagmeister Presentation
Page 82: Make Think Stefan Sagmeister Presentation
Page 83: Make Think Stefan Sagmeister Presentation
Page 84: Make Think Stefan Sagmeister Presentation
Page 85: Make Think Stefan Sagmeister Presentation
Page 86: Make Think Stefan Sagmeister Presentation
Page 87: Make Think Stefan Sagmeister Presentation
Page 88: Make Think Stefan Sagmeister Presentation
Page 89: Make Think Stefan Sagmeister Presentation
Page 90: Make Think Stefan Sagmeister Presentation
Page 91: Make Think Stefan Sagmeister Presentation

Insight #2:

I had used the language of design only for promotional and advertising purposes.

There must be other possibilities.

Page 92: Make Think Stefan Sagmeister Presentation
Page 93: Make Think Stefan Sagmeister Presentation
Page 94: Make Think Stefan Sagmeister Presentation
Page 95: Make Think Stefan Sagmeister Presentation
Page 96: Make Think Stefan Sagmeister Presentation
Page 97: Make Think Stefan Sagmeister Presentation
Page 98: Make Think Stefan Sagmeister Presentation
Page 99: Make Think Stefan Sagmeister Presentation
Page 100: Make Think Stefan Sagmeister Presentation
Page 101: Make Think Stefan Sagmeister Presentation
Page 102: Make Think Stefan Sagmeister Presentation
Page 103: Make Think Stefan Sagmeister Presentation

99

Page 104: Make Think Stefan Sagmeister Presentation

100

Page 105: Make Think Stefan Sagmeister Presentation

101

Page 106: Make Think Stefan Sagmeister Presentation

102

Page 107: Make Think Stefan Sagmeister Presentation

103

Page 108: Make Think Stefan Sagmeister Presentation

104

Page 109: Make Think Stefan Sagmeister Presentation

105

Page 110: Make Think Stefan Sagmeister Presentation

106

Page 111: Make Think Stefan Sagmeister Presentation

107

Page 112: Make Think Stefan Sagmeister Presentation

108

Page 113: Make Think Stefan Sagmeister Presentation

109

Page 114: Make Think Stefan Sagmeister Presentation

110

Page 115: Make Think Stefan Sagmeister Presentation

Thank You.Thank You.

Page 116: Make Think Stefan Sagmeister Presentation

112

Page 117: Make Think Stefan Sagmeister Presentation

113

Page 118: Make Think Stefan Sagmeister Presentation
Page 119: Make Think Stefan Sagmeister Presentation
Page 120: Make Think Stefan Sagmeister Presentation
Page 121: Make Think Stefan Sagmeister Presentation
Page 122: Make Think Stefan Sagmeister Presentation

118

Page 123: Make Think Stefan Sagmeister Presentation

Thank you.