Making Friends for Businesswhere the world is, business needs to go

2 billion emails per second1 million IM messages per second8 terrabytes per second of traffic

65 billion phone calls per year

Kevin Kelly Web 3.0 – The web is a black hole

How marketing and advertisinghas won for the past century.

Shout Your Message

Loudest Guy Wins

Consumers Block Marketing

Because there are other ways to get to info they want.

PUSH Marketing

Use these to achieve Word of Mouth:TelemarketingTrade ShowsDirect MailBrochuresYellow PagesEditorialIndustry NewsletterFlyersPrint AdsRadio AdsTV Ads

PUSH Marketingto

PULL MarketingUse these to achieve Word of Mouth/Social Media:

Telemarketing - VontooTrade Shows – Virtual BoothDirect Mail – Permission EmailBrochures – Interactive WebYellow Pages – SEO/SEMEditorial – BlogsIndustry Newsletter – RSS FeedFlyers – Direct to WebPrint Ads – Direct to WebRadio Ads – Direct to WebTV Ads – Direct to Web

Facebook up 700% to 13.8 Billion Minutes.

Twitter up over 3700% to 299 Million Minutes.

Linkedin up 69% to 202 Million Minutes.

Communication online has increased 18% to 27% of total time while Entertainment has decreased 30% to 19% of total time online.

Social Media is theOnline Word of Mouth

But it’s more than this…

Social Media can help:SEO with links

Allow PermissionBuild an Audience

Company Authenticity

Social Media is anything (media content) that can

be added to it (social).Mike Volpe

Hubspot

Meet People

Start Conversations

Ask questions

Answer Questions

Handle Complaints and Compliments

Promote Others

Become a valuable member of the

community

Three Things You Can Do with Social Media

PublishShare

Network

Publish

The more you publish, the more search engines love you.

Customers can publish

ShareYou can promote your stuff

You can promote your customers

You can promote your partners

Network

It’s about relationships

But virtual lives forever

Employees, Customers, Potential Customers, Partners

Three Simple Tools To Get You Started

Linkedin has:

41 million usersAll Fortune 500 Companies170 Different Countries

Linkedin is your business suit:

ResumeRecommendationsConnectionsExpertiseExecutive Level SearchLink to your company and blog

Search

status

photo

invite

People Linkedinthinks you should know

Status of your Connections

Connections:

For people you don’t know you can easily find out which of your connections knows the person you want to know.

Search:1. People2. Jobs3. Companies4. Answers5. Inbox6. Groups

Company:HierarchyTitlesConnectionsLocationWebsitesMale/FemaleNew HiresPopular

Jobs:TitlesCompanyLocationDate

Freelancingthrough yourstatus

Q & A:Answer questions to establish yourself an expert

Ask questions to get answers from professionals

Groups:Join Groups to met others

Answer questions in Groups

Make Your Own Groups

Get Daily/Weekly Emails from Groups

ROI for Linkedin:Measure Your Time

Measure Your Connections

Measure Your Conversations

Measure Cost To Advertise on Linkedin

Facebook is my business causal:Largest Social Network

Over 200 Million Users

Over 100 Million Unique Visitors

Facebook:Over 3.5 hours for 25-50 years

Facebook:35-54 year old demographic segment not only continued to grow the fastest, but it accelerated to a 276.4% growth rate over the past 6 months.

Facebook:News Feed of Friends

Suggests Friends

Share your news, your photos, your video – basically, share your life

Play Games with others

Biz Fan Page:News Feed of Friends

Send messages & events to Fan Base

Set up Events and Invites

Use Fans to help advertise

Applications:Games

Quizzes

Utilities

Data:Lexicon to see buzz

Enormous amount of data

Addictive Quality to keep up and build an audience

Business vs. Personal

ROI for Facebook:Keeping up and in front of clients

Build Fans and Buzz

Measure work time/pleasure time

Measure social connections

Measure Cost To Advertise on Facebook

Twitter is my cocktail partyMarketing Buzz

32 Million Users

19 Million Unique Visitors

1,192% growth

Twitter is:Write 140 Characters or less

Broadcast to entire network

Real-Time Conversations

@name – means you are talking to that person but the whole word can see you

Direct Message – speak only to that person

#hashtags for easy search

Following people you want to know like

Experts in your field

Potential Customers

Current Customers

Create an Audience

www.tweetdeck.com

www.twitpic.com

Customer Service

Real-Time Search

Business Applications

Sears Story

ROI for Twitter:Measure Your Time

Measure Your Connections

Measure Your Conversations

Measure Cost To Advertise on Twitter

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5

Ad PR EarnedMedia

Word ofMouth

ValueReach

ROI for Offline Actions

0

1

2

3

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5

Online Ads PR Wires Blogs/News Social Media

Value

Reach

ROI for Online Actions

Social Media is growing quickly

You must be a part of Social Media to receive real benefits from relationships

You must be a valuable member of community

Virtual Relationships give multiple benefits for your web presence and website

Today’s Take-Aways

Business Card – Link up with them in Linkedin and search them out on Twitter

After some conversations – Add them to Facebook

What I do:

MediaSauce has many ways to help

- Consulting Time- Branding- Web Design- Video, 3D & Animation- SEO & PPC- Social Media Specialists- Traditional Media

Experienced Gunmen For Hire

Talk to the Sauce

Opportunities Assessment – What are your opportunities online and how to reach them

Project Blueprint – Just need a tactical piece of the pie like website or video or both

Digital Blueprint – Full blown marketing plan including all the essentials as well as how to execute

Don SchindlerSenior Digital Strategist

How to get a hold of medon.schindler@mediasauce.comTwitter: donschindlerIM: donissaucedCell: 317.496.2334