MANAGING INCENTIVES:

TACTICS

Incentives

Service

Brand

Distribution

Communication

Price

Product

Product and Service

The use of incentives is a function of the characteristics of the product and service aspect of the offering

BRANDThe use of incentives is a function of the strength of the offering’s brand

PRICEPricing strategy plays a key role in its use of incentives

Communications

The use of incentives is a function of its communication strategy

Distribution