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MAPFRE is a multinational insurance company
with operations in 47 countries. Based in Spain, the
company expanded to Brazil in 1992, and through
a partnership with the Bank of Brazil in 2010, is the
largest multinational insurer in Latin America.
MAPFRE Brazil relies on SurveyMonkey to
stay connected with staff on topics ranging
from employee satisfaction to feedback on
company initiatives.
Collecting staff feedback to improve
employee satisfaction and engagement
Employee Satisfaction Case Study
Situation• Paper surveys are time intensive to
process and puts the company at risk for losing data
• Group BB and MAPFRE Brazil sends a survey to gauge whether employees are happy with company’s insurance benefits
• Focusing on innovation, the company asks employees and managers to find ways to be more efficient in daily tasks
Results• SurveyMonkey enables the company to
bring survey research in-house and get real-time feedback
• Survey revealed that employees value the company’s insurance and identified areas for improvement
• Feedback shows that employees wanted to contribute more on the innovation project and managers were not involved 100%
Smarter decisions• SurveyMonkey helps the company get
feedback faster and keeps data securely in the cloud
• Based on feedback, the company is going to improve its benefits and check in with employees regularly
“Now that we use SurveyMonkey, we
are quicker and more autonomous
with our research. We have gone from
using paper surveys and third-party
companies to doing all the research
with employees ourselves.”
Patricia Franceschini, Research specialist, Group BB and MAPFRE Brazil
At a glanceOverview
surveymonkey.com/enterprise
Prior to SurveyMonkey, Group BB and MAPFRE
Brazil hired third-party research companies
to run surveys. Employees would fill out Excel
spreadsheets, or they would answer simple yes
or no questions over email.
“We used to use paper surveys, but they’re
outdated and require time to process the data
from paper to digital,” says Patricia Franceschini,
Research Specialist at Group BB and MAPFRE
Brazil. “There was also too much of a risk of
misplacing data.”
Now that they use SurveyMonkey, Franceschini
and the marketing team get input from
employees on a variety of topics including
interest in the company’s insurance, event
satisfaction, and usage of tools. Group BB
and MAPFRE Brazil deploys a survey to
gather employee feedback on company’s
insurance benefits.
“We identify what employees value like the
company’s insurance and we can focus more
on them,” says Franceschini. “As a result
of the feedback, we’re working to improve
communication with employees and personalize
the benefits to better suit their needs. We’re
also sending recurring surveys to keep track of
satisfaction and ensure it’s improving.”
In an effort to promote innovation within
the company, Group BB and MAPFRE Brazil
organizes a project to let employees and their
managers rethink the way they do basic daily
tasks. After the project wraps up, the company
sends surveys to get feedback.
“We realized both managers and employees
hardly felt involved in the process, and they
wanted to do more,” adds Franceschini.
“We assumed everyone was happy when in fact
people were underutilized. Asking employees
helps improve the process and proves the
importance of research in our internal
decision-making.”
Visit surveymonkey.com/enterprise to learn
more about how SurveyMonkey can help you
make smarter decisions.