Market Research Report: Toys and Games Market in India 2010

Toys and Games Market – India

June 2010

2TOYS AND GAMES MARKET IN INDIA 2010.PPT

SAMPLE

Executive Summary

Market

Drivers &

Challenges

Trends

CompetitionCompany 3 Company YCompany X

Foreign Players

Company 2 Company ZCompany 1

Domestic Players

� Toys and games have become an instrument for the all round development of a child

� The Indian toys and games market is pegged at INR A bn (organized and un-organized) in 20--

� Contribution of Indian toy producers is ~b% of the world toy production

�Drivers:

– Growing disposable income

– Growth in playschools

– Large population of children

– Change in people’s perception

– Increasing awareness of quality issues

– Developing mall culture

– National Program for the Development of Toy Industry

�Challenges:

– Large scale imports of toys from

China

– Old technology and obsolete design

�Preference among parents towards educational toys and games

�Movies and Cartoons Character Toys

�Entry of major foreign players

�Toy and games market is dominated by unorganised players accounting c% of the market


•Market Overview

•Drivers & Challenges

•Trends

•Competition


SAMPLE

Demand for toys and games is expected to grow rapidly as it

has become a tool for all round development of a child

• Toys and games are being viewed as instruments for

the all round development of a child

• The Indian toys and games market is pegged at INR A

bn (organized and un-organized) in 20--

� It is a developing market in comparison to its global

counterparts, namely China and US, whose markets are

pegged at INR B bn and INR C bn respectively

� Indian toy and games producers account for D% of the

total world production

• Indian toy industry is characterized by small-scale

establishments and is highly labour intensive

� E un-organized manufacturing units are operational

� F different designs are available in India and about G new

designs are introduced every month

• Electronic toys is the dominant segment in the

market and is followed by plastic board games,

puzzles and stuffed toys

Overview Organized Market Size and Growth

0

5

10

15

20

25

A

20--

B

20--e

C

20--e

a%

INR bn

Market Segmentation

Electronic Toys Mechanical Toys

Educational Toys

Board Games Soft Toys


Drivers & Challenges – Summary

Growth in playschools

Developing mall culture

National Program for the

Development of Toy Industry

Drivers

Growing disposable income

Large population of children

Change in people’s perception

Increasing awareness of quality issues

Challenges

Large scale imports of toys from China

Old technology and obsolete design


Key

Trends

Preference among parents

towards educational toys and

games

Entry of major foreign playersMovies and Cartoons Character

Toys

Trends – Summary


SAMPLE

Highly competitive market with a large fraction of players in

the unorganized sector

Competition Market Segmentation

A%

Un-Organised

B%

Organised

Major Player

Company CCompany 3

Company BCompany 2

Company A

Foreign

Company 1

Domestics

•Majority of Indian players are un-organized, manufacturing products with low quality and obsolete design

�There has been a gradual shift toward the organized sector as Indian consumers are willing to pay a premium price for high-quality products

�About c% of consumers plan their purchase and as many as d% of these look for a specific toy or game

•To tap the growing toys and games market, large foreign toy manufacturing company are entering India either directly, via licensing or through franchises

�Company A signed a 20-year franchise agreement with Company A1

�Company 1 got exclusive rights for distribution of Company X and also represent many foreign brand in India

�Company B launched e categories of toys with r different design in metros

�Company C too has a strong presence in India


SAMPLE

Major Domestic Player (1/3)

• Offers soft toys made with acrylic/polyester fabric

and stuffed with polyester staple fiber

• Holds license for the distribution of Company Y

characters for soft toys in India

• Provides stuffed toys under Brand 1 and Brand 2

• Engages in the manufacture and export of stuffed

toys and home furnishings in India and abroad

• Formerly known as Company (India) Limited,

changed its name to Company Limited in January

20__

• Manufacturing units in the Noida’s Special Economic

Zone (NSEZ) with a single window clearance for all

imports/exports

• Major overseas markets are in Country 1, Country 2,

Country 3, Country 4 and Country 5

Corporate Information Financial Performance

ListedCompany Type

Headquarters Sate 1

Founded 19__

Key PeopleMr. A – Chairman & MD

Mr. B – Director

Company Snapshot: Company 1

0

2000

4000

6000

8000

0

200

400

600

800

20__ 20__ 20__ 20__

Net Income

Net ProfitINR mn INR mn

Business Highlight Product Detail


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