Marketing: bring the love back

  • View
    897

  • Download
    1

Embed Size (px)

DESCRIPTION

Dear marketer, time to bring the love back to your branding strategy. Talking about social media, big data and multi-channel marketing

Transcript

PowerPoint Presentation

BRING THE LOVE BACKDear MarketerMarketing

Brands need to engage

Once upon a time

We lost it!Automatisation

Our customerReduced to a numberTarget group

BIGDATA

More numbersTarget groups

Dont fence off your customer

20 25 year old

Female

Student

Single

University student

No children

Lower social class

Really?

Hobby

Interests

Pets

Living together

Still living at home

shopaholic?

Data connection

Mobile savy

E-commerce

Real-time mobile use

Workplace vs living

Brand ambassador?

When was the last time you gave something to your customers?Which wasnt a promotion!

Is your brand locally/socially embedded?Without the objective to sell!

A relationshipis a two way street!

Reconnect

Break down barriers

We live in an era where we never had so much datato use to personalise

SurpriseStand out

To give backsometimes

Multi-channelwebsiteMobile websiteApp Social mediaOut of homeDirect MarketingCall centerRetailE-mail marketingSEO & SEAPOS communicationEmployeesYOU

Beyond a 10 AM to 6 PM mentality

Break down internal silos

Whats your Happiness index?

Ripple effect

www.twitter.com/hanssmellinckx www.onlinemarketingmanager.beHANS SMELLINCKXContact me!30 something multi-channel marketer27