Dear marketer, time to bring the love back to your branding strategy. Talking about social media, big data and multi-channel marketing
BRING THE LOVE BACKDear MarketerMarketing
Brands need to engage
Once upon a time
We lost it!Automatisation
Our customerReduced to a numberTarget group
More numbersTarget groups
Dont fence off your customer
20 25 year old
Lower social class
Still living at home
Real-time mobile use
Workplace vs living
When was the last time you gave something to your customers?Which wasnt a promotion!
Is your brand locally/socially embedded?Without the objective to sell!
A relationshipis a two way street!
Break down barriers
We live in an era where we never had so much datato use to personalise
To give backsometimes
Multi-channelwebsiteMobile websiteApp Social mediaOut of homeDirect MarketingCall centerRetailE-mail marketingSEO & SEAPOS communicationEmployeesYOU
Beyond a 10 AM to 6 PM mentality
Break down internal silos
Whats your Happiness index?
www.twitter.com/hanssmellinckx www.onlinemarketingmanager.beHANS SMELLINCKXContact me!30 something multi-channel marketer27