Marketing iPhone Apps - by Teletext Mobile

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    18-May-2015

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Clear and simple advice on how to make your iPhone app famous.Teletext Mobile runs mobile strategy and development for Associated Northcliffe Digital. They intend to be the biggest publisher of mobile applications across all mobile platforms and categories in Europe.They also run a monthly competition where developers can win a publishing deal for their unpublished iPhone app. Winners will be promoted across the vast DMGT and AND network, including the Daily Mail, Metro UK, Findaproperty.com, Jobsite.co.uk, TeletextHolidays.com and Motors.co.uk, uniquely reaching a monthly audience of over 38 million people.

Transcript

  • 1. Marketing iPhone Apps
    London iPhone Developer meetup, 5 May 2010

2. Agenda
Who are Teletext Mobile?
Developing an app you can market
Marketing the app youve developed
3. Teletext Mobile manages:
Mobile strategy and development for AND
Apps launched since January 2010*
171,000 downloads
177,000 downloads
Strategy development
Industry relationships
Product development
Developer relationships
Group advertising deal
Marketing assistance
63,000 downloads
52,000 downloads
28,000 downloads
1,000 downloads
Launches in May 2010
*Download figures
as of April 2010
4. Teletext Mobile aims to be:
Biggest publisher of 3rd party mobile applications
By 2011, Teletext Mobile aims to be the biggest publisher of iPhone apps in UK and potentially Europe,
with a portfolio of mobile apps across all platforms and categories.
5. Agenda
Who are Teletext Mobile?
Developing an app you can market
Marketing the app youve developed
6. Why build an app?
7. Coming up with the idea
Some things to consider
8. Cycle of development
TOP TIP:
Dont think about marketing when you launch an app,
but when you first have the idea.
9. Develop an app you can market
KEEP IT SIMPLE
Define your target audience and the issue youre solving,
and boil the app down to a simple proposition.
All your marketing collateral will fall out of this proposition:

  • Key features

10. Design 11. App store description 12. Press release info 13. Word-of-mouth soundbite 14. Etc etcIf you can't explain it simply, you don't understand it enough. Einstein
15. Develop an app you can market
2. MAKE IT SOCIAL & VIRAL
Any marketeer will tell you that word-of-mouth
is the best way to get sales or downloads.

  • Make the app good enough to share ;-)

16. Let people share via text, email, and social networks. 17. Make what/how youre sharing reflect the product. Eg. if its a game, share your scores have a leaderboard and provide an opportunity to challenge someone. If its a music app, make it collaborative let people create joint playlists.