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Marketing for Realtors- From Unique Branding to Niche Marketing. This presentation explores combing old school marketing with the new world of Social Marketing. 25 top marketing tips!
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Branding and Marketing in an Online World
www.RealEstateRoadWarrior.comwww.ShannonWKing.com
How to Make More $$$
Find More Clients…
Why You?
What’s your value proposition to your clients?
What sets you apart from the competition?
What’s your why?
Why You?
Video
What is a Brand?
It’s a part of you It’s something your clients recognize
It’s a movement It’s the why
What’s Your Unique Brand?
Who are you?What are your passions?Any life changers?What’s your expertise?What do you and your client have in common?
My Brand
My Brand?Former School Teachers
10% Back to SchoolsHigh School InternsActive on School Boards and PTAs
Engage in Community of Teachers/Clients
How Do You Make $$$ With Your Brand?
Promotion
5) Promote Across Social Media
Note: User Name =Brand
6) Build Your Foundation
WordPress
WordPress
www.arrangingpixels.com
Website
www.edit.com
Brand RecapChoose Your Brand1. Create a Logo2. Passion Line3. Business Cards4. E-mail Promotion5. Brand Your Social Media Sites6. Build Your Foundation
Market Your Brand
SPHERE of INFLUENCESPHERE of INFLUENCE
1. Connect2. Engage3. Measure4. Promote
1. Connect2. Engage3. Measure4. Promote
TARGET/NICHETARGET/NICHE
1. Network2. Spread the Word
3. Create Community4. Monitor
1. Network2. Spread the Word
3. Create Community4. Monitor
1st Part of Marketing Plan
SPHERE of INFLUENCESPHERE of INFLUENCE
1. Connect2. Engage3. Measure4. Promote
1. Connect2. Engage3. Measure4. Promote
Sphere of InfluenceBest Ways to Connect
Snail MailE-mailFace to Face
Connect via E-mail
www.ConstantContact.com
Face to Face
1) Parties
2) Educational Events
3) Community Events
Measure
www.surveymonkey.com
Promote
2nd Part of the Marketing Plan
TARGET/NICHETARGET/NICHE
1. Network2. Spread the Word
3. Create Community4. Monitor
1. Network2. Spread the Word
3. Create Community4. Monitor
Network
Network
www.SDSeminars.com
Spread the Word Free PR is easy- takes
time
List of all media outlets in your area
Editorial Calendar/Events Calendar- deadlines- Create a PR Calendar
Send news-worthy PR weekly: Events held, Seminars, personal interest stories, mkt opinions
Spread the Word Instant Press Releaseswww.ducttapemarketing.com/
IPR.htm
Grade your Press Releaseswww.pressreleasegrader.com
-Looks at language, content-Considers Links and Search
Engine Optimization
Spread the Word FREE Press Release Distribution! PRLOG www.PRLog.org
Create Community
www.ILoveCommunity.com
Create Community
www.ILoveCommunity.com
Create CommunityInspiration
Newspapers-Events-RE/Mortgage News-Stats-Passion Related
NewsOther Blogs
Social Media
Freewww.roost.com
Monitor
Freewww.google.com/alrets
Monitor
Freewww.vizibility.com
My New Book is out!
www.Lulu.com
www.ShannonWKing.com
www.RealEstateRoadeWarrior.com
I LOVE….Sites: www.ducttapemarketing.com www.webinknow.com www.webrealestatetools.com
Books:New Rules of PR and MarketingCustomers for LifeNever Eat AloneCrush IT
blog-www.RealEstateRoadWarrior.comspeak-www.ShannonwKing.com
www.RealEstateRoadWarrior.com
www.ShannonWKing.com
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