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Marketing Through Lakeland Public Television

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Page 1: Marketing Through Lakeland Public Television

Thank you for investing the next few minutes to learn about marketing through Lakeland

Public Television

The slides will advance automatically except as noted

Page 2: Marketing Through Lakeland Public Television

Discover thePOWER

of MarketingThrough . . .

Page 3: Marketing Through Lakeland Public Television
Page 4: Marketing Through Lakeland Public Television

Yes, Public Television

PBS

Page 5: Marketing Through Lakeland Public Television

Lakeland Public TV adds POWER to your other advertising

Page 6: Marketing Through Lakeland Public Television

We Reach a Unique Audience

•They tend to be adults and homeowners•The average household income is $21,000 higher•20% have incomes over $75,000

Page 7: Marketing Through Lakeland Public Television

We Reach a Unique Audience

•The average home value is $69,000 higher•They are trusted, community and opinion leaders•These are the people who start the positive “word of mouth”

Page 8: Marketing Through Lakeland Public Television

We also reach many young families

People who are beginning to form solid, life-long business relationships

Page 9: Marketing Through Lakeland Public Television

We Reach a Large Audience

PBS and Neilson Media Research

Lakeland Public TV is watched by over 10,000 households per day. And each household can have several or many

viewers.

Page 10: Marketing Through Lakeland Public Television

On The Air: Broadcast throughout Northern and Central Minnesota

On Cable: Carried on all cable systems in Northern and Central Minnesota

LPTV Offers Broad Coverage

And. . .

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On Satellite: Carried on DiSH & DIRECTV in 60% of Minnesota and western Wisconsin

Including the Twin Cities

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We’re broadcast and

on all cable systems within the two circles

and on satellite in the green-shaded

counties

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The Power of MarketingThrough Public TV

According to an IBM study 89% of buying decisions are

influenced by corporate reputation

That’s right . . . 89%

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• About 80% of our members feel that our sponsoring businesses are “Quality businesses”• 68% of PBS viewers feel that companies that sponsor PBS have a commitment to quality and excellence

PBS Marketing Builds Credibility

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•57% feel that sponsors are industry leaders• 66% would choose to buy a product from a company that supports PBS

PBS Marketing Builds Credibility

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Viewers Pay Attention to PBS Sponsorship Spots

The spots are short, low-key and respectful

73% Can recall PBS sponsors

People actually watch and remember PBS spots!

Why so many?

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We have examples of still and animated sponsorship spots on

our website

www.lptv.org

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PBS Is Television Worth Supporting!

Most of our sponsors also want to support quality PBS programs

such as . . .• Antiques Roadshow• This Old House• NOVA• Nature• The NewsHour• British Comedies

and. . .

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Award-WinningPBS Children’s Programs

Programs created by educational professionals

• Sesame Street

• Mr. Roger’s Neighborhood• Reading Rainbow• Curious George

And many, many more!

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Did You Know . . ?

Up to 40% of the audience for our award-winning

children’s programs are adults; parents and grandparents

Page 21: Marketing Through Lakeland Public Television

Unfortunately . . .

Advertising onTelevision is

Very Expensive,

Right?

Page 22: Marketing Through Lakeland Public Television

NO!

Marketing throughLakeland Public TVis very affordable!

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The Mix package: $2000 (250 spots)

PrimeTime: $2800 (250 spots)

PBS Kids: $1000 to $1700 (260 to 520 spots)

There are many other optionsAsk your LPTV sales person for more information

Some Popular AnnualSponsorship Options

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We Offer Affordable Print Advertising in Our Program Guide . . .

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• Inserted in over 70,000 area newspapers• Stays in the home for a month or more• Very affordable• Discounts for multiple buys including on-air

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Part of Your Marketing Plan

Make

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Don’t Count the People You Reach.

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Reach the People Who Count!

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Reach the People Who Count Through

Page 30: Marketing Through Lakeland Public Television

Bemidji: 800-292-0922

Brainerd: 888-292-0922