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Many people assume that, because they share history & language, that Ireland is the same as the UK. But if you're planning to target the Irish market, there are certain things you need to consider.
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CIARÁN NORRISMINDSHARE DUBLIN
DIGITAL IRELAND
Online PaymentPostcodesTargetingTail/ReachRural Web
DataLocation, Location, Location
Online PaymentPostcodesTargetingTail/ReachRural Web
DataLocation, Location, Location
Paid Owned
3million cards
Paid Owned
Except Laser…..
Paid Owned Look, no Laser
Online PaymentPostcodesTargetingTail/ReachRural Web
DataLocation, Location, Location
THERE AREN’T ANY!
Online PaymentPostcodesTargetingTail/ReachRural Web
DataLocation, Location, Location
619,000 average viewers
410,000 average readers
992,000 average readers
426,000 average readers
94,822 average readers
1.83m Active Users63.9% visit daily
432,000average readers
218,000 average listeners
785,000 average viewers
Online PaymentPostcodesTargetingTail/ReachRural Web
DataLocation, Location, Location
Total Unique Visitors (000) % Reach
Total Internet : Total Audience 2,017 100.0 Family & Parenting 569 28.2 Glam Family 133 6.6 Disney Online 116 5.7 BabyCenter Network 69 3.4 CafeMom Network 48 2.4 Nickelodeon Family & Parents 35 1.7 WEDDINGSONLINE.IE 22 1.1 Family Education Network 20 1.0 ROLLERCOASTER.IE 19 1.0 Ancestry.com, Inc. 19 0.9 Sheknows Family 18 0.9
Online PaymentPostcodesTargetingTail/ReachRural Web
DataLocation, Location, Location
255 people/km²
63 people/km²
Source: SpeedTest.net
Source: SpeedTest.net
Online PaymentPostcodesTargetingTail/ReachRural Web
DataLocation, Location, Location
Exclusive research:
@mindshareirlm-insights.blogspot.com
YouTube.com/mindshareirl
Online PaymentPostcodesTargetingTail/ReachRural Web
DataLocation, Location, Location
WHAT HAPPENED ON DECEMBER
6TH, 1922?
IRELAND IS NOT PART OF THE UK, SO DON’T USE
A .CO.UK ADDRESS
Nate Grigg on flickr