Marketing to Ireland

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Many people assume that, because they share history & language, that Ireland is the same as the UK. But if you're planning to target the Irish market, there are certain things you need to consider.

Text of Marketing to Ireland

  • 1. DIGITAL IRELAND
    CIARN NORRIS
    MINDSHARE DUBLIN
  • 2. Online Payment
    Postcodes
    Targeting
    Tail/Reach
    Rural Web
    Data
    Location, Location, Location
  • 3. Online Payment
    Postcodes
    Targeting
    Tail/Reach
    Rural Web
    Data
    Location, Location, Location
  • 4. 3
    million cards
    Paid
    Owned
  • 5. Except Laser..
    Paid
    Owned
  • 6. Paid
    Owned
    Look, no Laser
  • 7. Online Payment
    Postcodes
    Targeting
    Tail/Reach
    Rural Web
    Data
    Location, Location, Location
  • 8. THERE ARENT ANY!
  • 9. Online Payment
    Postcodes
    Targeting
    Tail/Reach
    Rural Web
    Data
    Location, Location, Location
  • 10. 432,000average readers
    410,000 average readers
    94,822 average readers
    426,000 average readers
    992,000 average readers
    1.83m Active Users
    63.9% visit daily
    785,000 average viewers
    218,000 average listeners
    619,000 average viewers
  • 11.
  • 12.
  • 13. Online Payment
    Postcodes
    Targeting
    Tail/Reach
    Rural Web
    Data
    Location, Location, Location
  • 14.
  • 15. Online Payment
    Postcodes
    Targeting
    Tail/Reach
    Rural Web
    Data
    Location, Location, Location
  • 16. 255 people/km
    63 people/km
  • 17. Source: SpeedTest.net
  • 18. Source: SpeedTest.net
  • 19. Online Payment
    Postcodes
    Targeting
    Tail/Reach
    Rural Web
    Data
    Location, Location, Location
  • 20.
  • 21.
  • 22. Exclusive research:
    @mindshareirl
    m-insights.blogspot.com
    YouTube.com/mindshareirl
  • 23. Online Payment
    Postcodes
    Targeting
    Tail/Reach
    Rural Web
    Data
    Location, Location, Location
  • 24. WHAT HAPPENED ON DECEMBER 6TH, 1922?
  • 25.
  • 26. IRELAND IS NOT PART OF THE UK, SO DONT USE A .CO.UK ADDRESS
  • 27. Nate Grigg on flickr