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Marketing to Youth, the Largest buyer of everything from mobiles to Motorbikes, Apparels to LCD’s, brimming with Impulse purchase and eCommerce the segment is fast going global. With an average time spent of 45 mins per consumer our set of 3000+ youth I cafes cater to a daily captive audience of 1.9 Lac Global Indians every day across 50+ cities.Contact, communicate, engage, drive trials and retain your consumers with an enhanced ROI driven plan for the youth consumer.
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I spend 45 minutes+ a day on the net
I Game, OnlineI GOOGLEeverything
I’m social FB, Twitter, G+
My copy AVATAR, goes every where with me that’s my movie
I Buy online
I’m on Pre Paid
390 million social networking users
Shoes
I’m a movie buff read all reviews
online
online deals
I browse on Firefox
I chateCommerce
I’m a PHONE junkie
I’m a shopaholic
I’m corporate honcho in the making
Youth @ I cafes – Shared Computing is My space
Tata Consultancy Services,2010
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Patt
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What Are they doing Online @ icafes?
Blogging
Searching Reading
Playing
Viewing
Listening
Tagging
Buying
Selling
Uploading
Downloading
Writing
Creating
Networking
Podcasting
Discussing
Debating
Vodcasting
Chatting
Talking
ALSO!
They are Listening, Talking, Engaging Making up their minds
& Trying stuff that’s cool
Number Pulse
Youth, the Largest buyer of everything from mobiles to Motorbikes, Apparels to LCD’s, brimming with Impulse purchase and eCommerce the segment is fast going
global. With an average time spent of 45 mins per consumer our set of 3000+ youth I cafes cater to a daily captive audience of 19 Lac Global Indians every day across 50+
cities.
They are consuming! – Youth & brands
*Hindustan times youth survey 2011
They are spending on on mobile phones (39.6%), food (22.6%) and clothes (22.6%). Then come movies (6.2%), personal grooming (4.6%), gifts (1.5%), boyfriend/girlfriend (1.1%) with liquor (0.7%) and sports and gym (0.7%) coming in with least spending percentage.
They are spending on on mobile phones (39.6%), food (22.6%) and clothes (22.6%). Then come movies (6.2%), personal grooming (4.6%), gifts (1.5%), boyfriend/girlfriend (1.1%) with liquor (0.7%) and sports and gym (0.7%) coming in with least spending percentage.
Engagement Strategy…
Engage
Inform Prompt Trials
RETAINRETAIN
Reward
@IcafesCafé BrandingCafé Branding
PC BrandingPC Branding
Online Engagement
Online Engagement
Product DemosProduct Demos
Product TrialsProduct Trials
CTA + FeedbackCTA + Feedback
Consumer AquisitionConsumer Aquisition
The BEST FITS
Your Audience? To Reach outmail to: [email protected]
