Marketing Your Business Starts with Marketing YouClass 2: Leveraging Marketing for You &

Your Business

presented byStirling Morris

Marketing Begins With You

Learning Objectives:● Social Media Networking vs Social Media Marketing● Creating and Developing Social Media profiles● Building & growing an individual-centered network● Social Media Monitoring & measuring tools and

resources

Ready to take yourself to market?On your mark . . .

Get set . . .GO!

Social Media Networking

Social Media Networking is about joining the party and sharing:

● Creative ideas● Common interests● Current activities● Upcoming events

And all from a interpersonal point-of-view

Social Media Marketing

Social Media Marketing is about attracting attention to gain:

● Online traffic● Social sharing● New followers

Social Media Marketing isn't just about who you're connected with; it's also about who your network is connected with

Developing Social Media ProfilesLet's start with these social media platforms and branch out from there:

facebook (1 Billion Users)

Twitter (500 Million Users)

Google+ (400 Million Users)

Linkedin (175 Million Users)

Why are we starting with these platforms?

Quick Tip!

Make it easy for people to identify you; build a universal profile tagline & profile pic!

The Intuitiveness of Google+ Simplifies Social Media

The ease of use and integration aspects of Google+ make it the best place to start and will make building other social media platform profiles so much easier

Let's go to plus.google.comand get started!

Quick Tip!

Most Social Media platforms allow you to reference (and in some cases, integrate with) other

platforms; leverage this and watch your network grow!

And Now On to the Social Media Giant that is . . .

Easily identified by its brand icon, facebook not only paved the way for Social Media, it changed our entire perception of connecting with the world

Let's visitfacebook.comand changeyour onlineimage

Quick Tip!

Share daily: whether it's a new follow, Like, status update, or even a scheduled post, there's rarely an occasion not to spend a few minutes a day on at least one Social Media platform.

The in Crowd at LinkedinLinkedin is the Lamborghini of Social Media platforms. It has a fashionable design and even an optional upgrade for a fee. Its greatest strength, and, ironically, its weakness, is that it is seen as the professional social media platform.

Are youLinkedin?linkedin.com

Quick Tip!

Be transparent and you will always find meaning & success through Social Media

Tweeting on TwitterWith its 140 maximum character posts, Twitter is an underutilized marketing tool for social media novices that encourages users to be clear and concise in their engagement methodologies. In fact, Twitter is such a powerful tool, that Google+, facebook, and Linkedin all integrate seamlessly with Twitter.

Let's Tweet!twitter.com

Developing Social Media ProfilesWhat other social media platforms are a good place to start building and developing profiles?

foursquare StumbleUpon

Pinterest Flickr

tumblr. reddit

YouTube digg

Nurture Your Relationships & Watch Your Network Grow

● Profile UpdatesFrom platform prompts to personal activities

● Posts & SharesShare & comment in addition to posting updates

● Likes and +1sA quick way of showing appreciation

● Circle, Follow, and LikeReaching out to others

● Join & ParticipateDon't just join a group - participate!

Social Media MeasurementWhat metrics should I consider?

○ ROI (Return on Investment)○ ER (Engagement Rate)

What are some easy-to-use resources?○ Internal Social Media platform analytics○ Bookmarking Services○ Influence Measurement

Professional Tools & Resources○ CRMs○ Inbound marketing software

The

● Social Media Networking vs Social Media MarketingEstablish your personal marketing presence first

● Creating and Developing Social Media profilesDevelop profiles across the social media universe

● Building & growing an individual-centered networkProfile building is a process of continuous improvement

● Social Media Monitoring & measuring tools and resources

Your Social Media ROI is up to you!

Looking Ahead . . .

● Class 3: Reinforcing Marketing with Social Media Business Pages

● Class 4: Developing & Integrating an Effective Marketing Plan

● Class 5: Great Marketing is a Process of Continuous Improvement

What questions do you have for me?