Masters of the Social Analytics Universe by Annalise Kaylor

@annabelleblue#nerdybynature - #smx #21A

Annalise Kaylor

Associate Creative Director

@annabelleblue




None of the data has meaning

until it is tied to a specific goal

within your social media strategy

You may need to use more than one source to find

the answers you need

Social media ROI is a living, breathing concept.

Goals change, the definition changes with it.


Negative Feedback


Consumption Type


Social Testing

Ground


If you’re not

testing it, you

cannot improve it.

@annabelleblue#talknerdytome


Dark Social. It’s Important.

But, what is it?


You cannot game

email, IM, or text.

It’s pure, raw social.


How It Started


That many people typed in that whole URL?

(No. They didn’t.)


@annabelleblue#talknerdytome



If you’re not tracking

it, you cannot

measure it.

• Demographics matter

– Gen X shares more via email

– Millenials share via social platform

– Boomers love Facebook, email, and WOM

aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.

Remember:

• The

Atlantic:http://www.theatlantic.com/technology/archive

/2012/10/dark-social-we-have-the-whole-history-of-

the-web-wrong/263523/

• Buzzfeed Study on Dark Social in Media:

http://www.buzzfeed.com/mattbuchanan/theres-less-

dark-social-than-meets-the-eye

• URL Builder:

https://support.google.com/analytics/answer/1033867

?hl=en


Resources:

http://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/

http://www.buzzfeed.com/mattbuchanan/theres-less-dark-social-than-meets-the-eye

url


Thanks!


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Masters of the Social Analytics Universe by Annalise Kaylor