Company core values foster greater clarity and integrity as a whole. They support us in making decisions that are in alignment with what is fundamentally most important to our being, to our purpose – the “why we are here”.

Title

Core Values

Taking stock – what are we doing, and how are we doing it?

Are we moving forward and growing effectively?

Where are we falling short?

Who are we, and for what do we stand?

Where it all began and why

Core company values foster greater clarity and integrity as a whole. They support us in making decisions that are in alignment with what is fundamentally most important to our being, to our purpose – the “why we are here”.

There is great power in standing in one’s fundamental truth, in being wholly authentic, with integrity.

Why core values are important?

Principles

Tenants

Govern relationships

Filter for decision making

Compass

What are core values?

Non-negotiable

Limited by time, space

Strategies

They do not change in response to condition

What core values are NOT

Research

Executive presentation and discussion

Assembling a team of six company representatives

Team meetings, processing, hashing and mashing meanings and language

Company survey

More team meetings, processing, and creative collaboration

50+ hours

Our process

1. They began as a collection of words

2.Which became a statement

3.Which evolved into a tag line

Our core values

Passion | commitment | inspiration | excitement:

We do what we love and we make cool s#!+

Make Cool S#!+

We get excited about working hard and having fun.

Work n’ whistle

Spirited | playful | fun | quirky | deviant | we have scooters:

We roll up our sleeves, get in the ring and get it done.

Get it done

Scrappy | adept | agile | flexible | resourceful | courageous | tenacious | innovative | fearless

We build trust through total accountability.

Own It

Trust | integrity | truthful | accountable | aware:

We genuinely care about our customers and each other. We love sharing our good. Share the Love

Helpful | giving | heartfelt care | family | community | belonging to something bigger:

We believe in our infinite potential.

Don’t Stop

Unlimited possibilities | abundance | freedom | innate abilities | expansiveness | faith: