Maxime Carpentier+32 475 89 34 86

maxime.carpentier@zerocopy.be 1

HOW TO FIND A BUSINESS MODEL THAT WORKS?

case study: Zerocopy

Agenda1. Define Plan A2. Define Riskiest Parts3. Test Riskiest Parts4. Product Market Fit5. Ready to Scale6. Summary

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1. DEFINE PLAN A

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• Business Model Canvas (Osterwalder & Pigneur)

• Lean Canvas (Maurya)

Zerocopy Plan AFree printing for studentsenabledby targeted advertising on their prints

2. DEFINE THE RISKIEST PARTS

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Students? Advertisers? Shops?

3. TEST THE RISKIEST PARTS

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Students Advertisers Shops

• Get Out Of The Building (Blank)• Minimum Viable Product (Ries)

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Product/Market-fit Product/Market-fitStudents Advertisers Shops

Product/Market-fit

4. ITERATE TOWARDS PRODUCT/MARKET FIT• Retention above 40%• 3 Growth Channels• Robustness

5. READY TO SCALE

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ZEROCOPY TODAY ZEROCOPY TOMORROW

Scalable Very Scalable

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6. SUMMARY

1. Define Plan A2. Define Riskiest Parts3. Test Riskiest Parts4. Product Market Fit5. Ready to Scale