Maximising your LinkedIn profile

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Recruiters and HR professionals. Learn how to maximise your LinkedIn profile.

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PowerPoint Presentation

Discovery session

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October, 2011

Recruiting Solutions

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Our missionConnect the worlds professionals to make them more productive and successful

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The value we bring to our members

Identity

Connect, find and be found

LinkedIn Profile, Address Book, Search

Insights

Be great at what you do

Homepage, LinkedIn Today, Groups

Work wherever our members work

Everywhere

Mobile, APIs, Plug-Ins

Desktop

Rolodex, Resume, Business Card

Newspapers, Trade Magazines, Events

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Worldwide Workforce

3,300M+

Huge global market opportunity in members

1 LinkedIn members as of March 31, 2011 | 2 Source: International Planning & Research

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Worldwide Professionals

640M+

LinkedIn Members

120M+

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The Membership in the United Kingdom

1 Internal data as of March 31, 2011; 2 comScore data as of March 31, 2011

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6+M

Members in the UK65% growth Y/Y

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Page Views a Month

~224M

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1.2

LinkedIn Members in the UK (Millions)

6+M

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Worldwide Membership 120m+ professionals around the world as of August 4, 2011

26m+ members in Europe6m+ members in the UK

2m+ members in France2m+ members in the Netherlands2m+ members in Italy1m+ members in the DACH region (Germany, Austria and Switzerland)1m+ members in Spain10m+ members in India4m+ members in Canada4m+ members in Brazil2m+ members in AustraliaAs of June 30, 2011 (the end of the second quarter), LinkedIn counts more than 6.5 million students and 9 million recent college graduates* around the world as members (*LinkedIn defines recent graduates as members who graduated between 2008 and 2011)

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Members in the United Kingdom by Industry

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Leveraging LinkedIn for FREE

Top tips

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LINKEDIN CONFIDENTIAL

Maximise your profile

Clear & engaging

Clear achievements/responsibilities

Proposition led

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Take control of your profile make your it public

LINKEDIN CONFIDENTIAL

Visit edit profile >> Click on change public profile settings >> Customise you URL

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LINKEDIN CONFIDENTIAL

Grow your network

Organic growthConnect with friends, peers, colleaguesConnect with new contacts as part of your follow upIncluded a personal messageCheck people you may know

For accelerated growthUpload webmail address booksBrowse connections contacts

* BE AWARE If you invite strangers to join your network and 9 respond with do not know this person you will not be able use this invite mechanism

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Connect with hiring managersTap into their networks

LINKEDIN CONFIDENTIAL

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Update your status

LINKEDIN CONFIDENTIAL

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Promote your company to the network

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Utilise groups

LINKEDIN CONFIDENTIAL

Join many, participate in few, run one of your own

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Leverage the Q&A section

LINKEDIN CONFIDENTIAL

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Join the debate

LINKEDIN CONFIDENTIAL

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Leverage the skills section

LINKEDIN CONFIDENTIAL

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Keep up to date, LinkedIn TODAY

LINKEDIN CONFIDENTIAL

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Take advantage of our mobile platformsInformation and business contacts at your finger tips on the go

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Other Great tools

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Resources

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http://learn.linkedin.com

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The linkedin learning centre is a great place to get a better understanding of what linkedin does and how you can make better use of the service.

There are videos and really useful user guides.

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LINKEDIN CONFIDENTIAL

5 things to do in the next 24 hours

Maximise your profileConnect with colleagues (especially hiring managers)Add a public URLCommit to uploading your status regularlyJoin an alumni or networking group

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