Mbp commercialization presentation

MBP Commercial Offer 2014-2015

What is MBP?

1. The Essence of MBP

OVERVIEW

Brand monitoring for consumer and

service categories

Media exposure of all major outlets

including, alternative media, and

mobile

Unprecedented consumer profiles

including demographics, personal

finances, & living and lifestyle

preferences

Fully Customizable – ability to add on

exclusive questions or categories

through our ongoing Omnibus

The MBP is the ONLY ongoing consumer-based tracking survey that measures and

monitors brand consumption and media exposure on a continuous basis

MBP CONTENT*

Adults 18 +

Tweens/Teens 12 - 17

Purchasing Agents

Gen

eral Pop

ulatio

n

METHODOLOGY HIGHLIGHTS SAMPLE SPECS

80 face-to-face interviews per day among a representative sample of the population aged 12 +

Over 28,000 interviews / yr

Sample segment varies depending on the category

25 min questionnaire designed by expert researchers

Data collected through Galaxy tablets!

Puerto Rico residents from all socio-economic backgrounds

Interview segment is tailored to your category of interest!


What is MBP?(II)

Our Promise to our Clients


Ease of Adjusting to Demands

o We listen to our clients and to how their

information needs are constantly

changing, and we strive in adapting to

new market demands

o We offer our clients a unique

value proposition in terms of

pricing and package offers.

Our mantra, ‘you pay for what

you need!’

o Nobody knows research like we do,

and that’s why our products &

packages have been creatively

designed by our research experts

with you in mind

o We are 100% committed to our

clients, and to providing them with

superb customer service at all

times

o Because sometimes the

numbers are just not

enough, we offer

additional research

consulting, to turn those

numbers into

opportunities, and those

opportunities into actions

What Makes MBP Unique


• Flexibility in data design & samples

• Real-Time data

• Maximum Efficiency that turns into value

• A continuous, true Tracker

• Data Integration Capabilities

MBP is the only study of its kind in Puerto Rico, with unique features that

distinguish us among the rest.

We collect house-to-house/face-to-face interviews, 7

days a week, 360 days a year, which allows for

continuous monitoring of brand, advertising, and

consumer preferences

Data collected is available through the MBP

portal within 48-hours, after thorough and

rigorous quality control check-ups

Samples can be adapted for each category,

and we can design and adapt questionnaires

based on changing market demands

Our methodology, design, and data capturing

system allows us maximum efficiency in the

project, that translate into cost-savings for our

clients

Emarsuite web-reporting platform allows clients for

additional data sources to be integrated into the

system, and for a single control Dashboard to view

and monitor company/brand information

The MBP Ecosystem & Our New Focus:

2. The New MBP

Why a new

FOCUS for

MBP?

Design a product that adapts to our clients’

ever-changing needs

The MBP

Ecosystem

Media Brands

Omnibus New Products

Advertising agencies & media

companies benefit from our

YESTERDAY approach to media

exposure & recall

50 categories are monitored

throughout the year, with extended

modules for the high-advertisers

Ad-hoc, on-demand questions with

the ability to cross-reference with

media and brand module

questionnaires

A series of new complementary

products to balance and integrate

all your research needs with one

preferred supplier

The MBP Ecosystem: Media

2. The New MBP

Advertising agencies & media companies benefit from our YESTERDAY

approach to media exposure & recall

* See appendix for full breakout of questions for MBP Media

Radio

Television

Newspapers

Internet

Shoppers

Social Media

Outdoor

Movie Theaters

A redesigned

questionnaire

Movie Theaters

Focus on Past Day/Week

Exposure

New Media Community Omnibus

to attend industry specific needs!

Media Community Omnibus – What is it?

Each month we sit with our media clients and design

omnibus questions accessible (at no extra charge) to all

our MBP Media subscribers.

In other words, each month YOU tell us what to ASK!

NEW VALUE!!!!!!

The MBP Ecosystem: Brands

2. The New MBP

We asked MBP clients for their most important categories, and we came

up with an impressive list of 50 categories for our 2014-2015 offer

Tracking Categories

Autos Internet Services

Beer Juices

Casual Diners Liquor

Chewing Gum Malls

Crackers Mobile Phones

Cookies Paid TV

FinanceQuick Service Restaurants

Food Stores Sodas

Gasoline Stores

Health Insurance Universities

Q2 & Q4

Adult Diapers Dog Food

Airlines Makeup

Allergy Medicine Sanitary Pads

Analgesics Sanitary Paper

Children Diapers Shampoo

Cold & Cough Medicine

Stomach Remedies

Conditioner Tampons

Deodorant

Q1 & Q3

Air Fresheners Dishwashing Soap

All Purpose Cleaners

Kitchen Cleaners

Bathroom Cleaners

Milk

Chips/Potato Chips

Paper Towels

ChocolatesPowdered Beverages

Coffee Sliced Bread

Cold Cereal Sliced Cheese

Detergent

Service Categories HH Products Categories

Personal Care Categories HH Consumption Categories

500 interviews per month (for 12 months)

4,000+ interviews per year

500 interviews per month (for 6 months)

3,000+ interviews per year

9

Our Standard Questionnaire for Consumer Categories includes information on:

Target segments for each

category have been

defined through detailed

and thorough analyses

How frequently are

consumers

purchasing the

category

What brands

have

consumers

purchased

recently*

* Will vary by category

Incidence of recalling ads for the category,

brands recalled and media where remembers

seeing/hearing publicity

Top-of-mind brand

awareness for

category

Frequency of

category use at

home and/or by

person

The MBP Ecosystem: Brands

2. The New MBP

(II)

The MBP Ecosystem: Omnibus

2. The New MBP

Ad-hoc, on-demand questions with the ability to cross-reference with

media and brand module questionnaires.

For reference purposes, we have classified our Omnibus offer into three (3) product types:

• Omnibus included in MBP Subscription (no. of questions vary).

• Questions must be placed by the 15th of the month for next month’s deployment

• Ability to cross-reference questions with other MBP data modules

Main Description:

MBP

Subscription

Omnibus

On-Demand

Omnibus

MBP Community

Omnibus

MyOmnibus

A.

B.

C.

D.

• Omnibus questions purchased on an on-demand basis

• Questions can be placed anytime within a 48-hour window

• Ability to add visual and audio media in field.

• Ability to cross-reference questions with demographic module

• Omnibus questions designed by our Gaither research experts and available to

MBP subscribers.

• Questions and modules may vary on a monthly basis.

• A subscription package to Omnibus questions to use throughout the year.

• Questions must be placed by the 15th of the month for next month’s question

deployment.

The MBP Ecosystem: New Products

2. The New MBP

A series of new complementary products to balance and integrate all

your research needs with one preferred supplier

MBP Sub-

Products

Sampling

Lead Generators

New MBP Products:

o PSP

o BEC

o CPC

o IAM

o PCP

Our unique database allows for

unprecedented segmentation of potential

clients and/or targets

Full addresses & telephone contacts

available

Position product

samples directly at

the homes you want

to target

Ability for call-back

and/or request

product/sample

product feedback

(TAPI or CATI)

The MBP Ecosystem: MBP Sub-Products

2. The New MBP

* Product Name Type Main Description Methodology

PSPProduct Satisfaction

ProbePremium

Measures satisfaction levels of product/brand and its main competitors

Ability to cross-reference satisfaction with MBP data modules

Call center interviews with client database extracted

from MBP.

BECBrand Equity that

CountsPremium

Measures top-of-mind brand equity and advertising awareness of category/brand



from MBP.

CPCCategory Player

ComparisonPremium

Measure and assess consumer preferences for a given category/product line



from MBP.

PCPProduct & Competitor

ProfilingMainstream

Assess target profile/demographic for a category/brand/competitors

Analysis of database from MBP

IAMInstant Advertising

MeasurementMainstream

Measure and assess satisfaction levels of potential target for a specific

advertisement

Omnibus questions on MBP

* All products consider an additional sample base of 300 interviews, with the exception of PCP,

that requires no additional interviews

Business

Mbp commercialization presentation