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Customized mobile phones.
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JanardhanPrashanthPriyankaSeema
myPhoneCustomised Mobile Phones
®
“ Your mobile phone has more computing power than all of NASA in 1969.NASA launched a man to the moon. We launch a bird into pigs. ”
- George Bray
I. Why customised mobile phones ?
The Problem and the Need.
➔ Mobile Phone Addiction➔ Our objective :
Better product experience and customer satisfaction.
➔ Features that you do not need and are included.➔ Functionalities that you do need and are excluded.
Buyer end scenario - there are
Existing Systems : Focus on product and features.
Our Proposed Systems : ➔ Focus on customer needs – power to customise.➔ Customers deserve the right to choose what to buy.
Example : Attendance @ PESSE
➔ Camera - VGA, 640x480 px➔ GSM 850 / 900 / 1800 / 1900 ➔ GPRS, EDGE➔ Bluetooth v2.1 with A2DP➔ Stereo FM radio with RDS➔ Java MIDP 2.1➔ Plays MP4/H.264/WMV➔ Browser - WAP 2.0/xHTML➔ v2.0 microUSB➔ Loudspeaker➔ 3.5mm Audio Jack➔ Screen 320x240 pixels, 2.4''➔ Card microSD, up to 16GB ➔ Dedicated music key➔ Facebook, Twitter, YouTube
Features Required ?NoYesNoNoNoYesNoNoNoNoNoYesNoNoNo
Whose money is
it ?
Ours!
:-(
2. More About Us
What we do ?
What we dont do ?➔ Research and Development➔ Manufacturing components➔ Product/App Development➔ Creating new technologies
➔ Designing➔ Assembling Components➔ Sales➔ Marketing➔ Rebranding➔ Services
Our business model ?
This is us
Q : So, is our new and different ?
A : Not Really.
Here's why and an example:
myPhone
Here's what we offer on our website to our customers :
myPhone
3. FeaturesAnd
Target Audience
Customisation SolutionsCustomisation SolutionsFor all age groups.For all age groups.
Kids Segment
➔ Games➔ Animated Menus➔ Puzzles➔ Easy to use➔ Emergency Call➔ Speed Dial➔ Call Parents Button➔ Parental Control
Elderly Segment
➔ Large Buttons➔ Speed Dial➔ Backlit Text Display➔ Easy to use➔ Emergency Call➔ Fall Sensing➔ Loudspeaker➔ SOS➔ Flashlight➔ Text Templates➔ Automatic SMS
For the blindBraille Phone
Customisable SecurityCustomisable Securityat various access levels.at various access levels.
AccessoriesAccessories
Rough user ?Durability SolutionsRough user ?Durability Solutions
Interactive Interactive GamesGames
Parental ControlParental ControlSolutionsSolutions
Female Segment➔ Different Colours and P!NK➔ Front Camera – mirror for makeup➔ Designer Skins & Pouch➔ Preloaded Beauty & Fitness Apps➔ Calorie Calculator App➔ Programmable Call Boyfriend Button➔ Inbuilt blacklist caller➔ Stored Common Text Templates➔ One-click access to chat acronyms➔ Additional Smileys and Emoticons➔ Custom Laser Engraving
Special Blonde Edition ➔ Easy to use➔ Simple Intuitive interface➔ Complex features removed➔ Detailed user manual included
Low End Phones :Rebranding
Mid and High End Phones :Android
➔ Free & Open➔ Scalable & Flexible➔ Compatible➔ Greater Market Share➔ Community Support➔ Diverse APIs
HandlingHandlingCompetitionCompetition
