Get Your Pinterest ready for the Holidays!

The Holidays are Coming!

Holiday season already started!

Should prepare your sales and timelines

Shipping materials should be ready

Do you know your cut-off dates? (the latest you can ship on time for xmas for different delivery services)

Do you have a promo plan for Black Friday?

Is your social media ready along with your store?

Your Pinterest Setup - Discovery

Help fast shopping – Finding the perfect item gets hard – Specially in Pinterest

Start helping your buyers in the discovery process

Set separate boards by re-pining the same items as follows

Gifts under $20

Free Shipping Gifts

Outfits to go

Humor and oddities (White elephant)

Gifts for techies …. Etc….

Your Pinterest Setup - SEO

Add SEO words to your descriptions. Also add SEO terms such as ‘holiday special’ price or coupon code.

Include S&H in the description if possible – make the decision faster

If you have items that sold, then add that to the comments – move that Pin to a different board

If the item did not sell, no one liked it, commented, re-pinned it, then OK to delete.

Your Pinterest Setup – Seasonal Tips

Arrange your items and give them a seasonal description

Xmas

Halloween

Thanksgiving

Chanukah

Move the stuff away once the holiday has gone by (less distracting-looks better)

Wait for post-sales clearances after the holidays

Store Setup- Let S&H work for you

Publish a date when the orders MUST be in for holidays (add to description)

Extend that deadline by having 1-2 days with overnight shipping (charge more- it is OK!)

Be mindful of your own timelines (real life gets in the way)

Raise your average sale by offering Overnight shipping for a certain order size threshold

Promos and Gifts – Tis’ the season

Don’t underestimate the power of a gift-with-purchase. It doesn’t have to be homemade.

Also, do ‘bulk’ offers (Offer packs of 3, packs of 5) people like to be efficient in their shopping.

Black Friday – go for it – if you can make it work.

Impulse purchase? Below $20? Free shipping will get you 2X the regular response

Your Social Setup

Use your channels to spread cheer more than product

Giving thanks on Facebook and Twitter is good! Let your buyers know that, so they can follow you

Pick the best only. Don’t ‘spam’ your own social channels

Ask your buyers to take a pic of the gift being opened, being used – Pin it!

How about you?

Share your great ideas

And a last one – Try ShopInterest – Let’s demo!

www.shopinterest.co