www.meramedicare.com

Ideal Customer Acquisition Strategies for Mera MedicareBy-Akshay Singh15PGP128IIM Raipur

Effective involvement of Merchants• Mera Medicare should try to acquire the list of existing customers of their

partner stores and target them.• Merchants could also be encouraged to display the Mera Medicare logo in

their stores. • This would increase the visibility of the company and at the same time

merchants get the opportunity to add home delivery to their service offerings.

• Merchants could be offered commissions for every customer they refer to the website.

Search Engine Optimization• Organic search results are a great place for potential customers to find any

new company.• Currently a Google search for “buy medicine online” puts Mera Medicare 4th

on the second page. • Ensuring that Mera Medicare is listed among the top few on the first page is

very important for acquiring new customers.• Creating practical, useful content and encouraging people to share them

would help in naturally improving the rank in search engines.

Mobile app• The dedicated mobile application would attract a lot more customers than

the currently offered Whatsapp option.• The app could offer them the convenience of saving their prescriptions and

quickly repeat the offer next time.• With several players getting into this sector rapidly, the ease of access is a

major factor in acquiring new customers.

Partnership with Insurance Companies/hospitals

• The list of clients who have had major operations which have degraded their credit ratings can be procured from insurance companies and hospitals.

• Since, it becomes difficult for such people to get new loans they will be attracted to cheaper medicines.

• This opportunity can be tapped to effectively increase the consumer base of Mera Medicare

Live Demo• Live demos can be setup in popular pharmacies and clinics.• An employee can by stationed there to help manage the load in peak

hours by helping the clients complete their offer through Mera Medicare.

• This would give the consumers a hands on experience of the service and also help Mera Medicare build up their consumer database

Digital Awareness Campaign• Creating awareness is paramount in acquiring new customers. • An aggressive digital marketing campaign will greatly help in improving

the brand recognition.

Promotional Offers• Discounts can be used to attract new customers.• Offers like 10% off on first purchase, 20% off on second and 30% off

on the third, can be used to encourage customers to start using the service.

Healthcare Advice• Advice related to common healthcare needs can be shared on the

blog.• If the content is good enough it might be shared by the readers on social

media thereby increasing the brand visibility and also helping in SEO.

Overall a Smart Choice

THANK YOU

InnovativePassionate

Team

TransparentEfficient