Use of CI

Market performance:-Market share-Sales growth-Profitability

Financial performance:-Return on assets-Stock return

Management satisfaction

(average 24 %)

(average 23 %)

(average 38 %)

THE WORLD OF ANY

7

YESTERDAY DOESN’T COUNT

43 HOURS

GENERATIONBOSS

Life satisfaction

Time

LOG OFF!

Life satisfaction

Time

Wedding

yearsyears

IBL

Life satisfaction

Time

Happiness

HAPPY SHOPPING

> Begin a relationship> Become promoted> Become pregnant> Pass an exam> Buy, for example, a new house or car

NEXTOPIA

Life satisfaction

Time

years years years months months years years yearsyears years years months months years years years

Now

YOU ARE NEVER BETTER THAN YOUR NEXT PERFORMANCE

Price

TimeLaunch

Launch 1 Launch 2 Launch 3 Time

Price Volume/Price Volume/Price