Microsoft Power Point Myr Saa S & Cloud Computing Seminar Pwin

© 2009 IBM Corporation

ISV and Developer Relations

Maximise Your Relationship with IBMSaaS & Cloud Computing Seminar

IIC Dublin, 20th May 2009



Joanne StanleyEuropean Marketing Manager - [email protected]

A deeper look at the IDR portfolio

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© 2009 IBM CorporationMaximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009

�� PartnerWorld PartnerWorld �� PartnerWorld Industry Networks (PWIN)PartnerWorld Industry Networks (PWIN)�� developer Worksdeveloper Works�� SaaSSaaS�� OEMOEM�� SVISVI�� STGSTG�� VNCVNC

The IDR Portfolio

One IDR Approach for MarketingOne IDR Approach for Marketing

�� BiancaMedBiancaMed

�� PartnerWorldPartnerWorld�� PartnerWorld Industry Networks (PWIN)PartnerWorld Industry Networks (PWIN)�� developer Worksdeveloper Works�� STGSTG

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Getting started… www.ibm.com/partnerworld

PartnerWorld Contact Services

Membership queries

01256 344500

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Build Market

Sell Collaborate

Technical resources Your virtual marketing

department

Selling toolsand benefits

Partner collaboration

Solution &technology communities

Focus on Business Partner SuccessIn every phase of the Business Cycle

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You get cumulative benefitsAs your relationship evolves, so do our programmes

HighHighHighHigh

HighHighHighHigh

Aligned strategies

Aligned strategies

Aligned strategies

Aligned strategies

Joint business valueJoint business valueJoint business valueJoint business value

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The IDR Portfolio




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Government

Insurance

Wholesale

Telecom

Education& Learning

Banking

Media & Entertainment

Healthcare / Life Sciences

Financial Markets

Energy & Utilities

13 Industry Networks

Travel &

TransportationManufacturing

Retail

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Semiconductors

7 Specialties within PartnerWorld

Business

Continuity

Service Oriented

Architecture

Software as a Service

LinuxLinux

Open Source

Information on Demand

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ISV homepage > ISV homepage > ISV homepage > ISV homepage > ibm.com/isv

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PWIN homepage >PWIN homepage >PWIN homepage >PWIN homepage > ibm.com/isv/marketing/industrynetworks

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Benefits homepage >Benefits homepage >Benefits homepage >Benefits homepage > ibm.com/isv/marketing/industrynetworks/benefits

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IBM PWIN – designed to help you reach higher

5 PWIN Success Drivers

1. MarketingTo get you to market faster with

the help of a range of benefits

2. Selling

Close deals faster and improve

your profitability with a range of selling

benefits

3. TechnicalReceive technical support &

guidance on enablement and porting

4. TrainingBuild skills, learn about IBM

products, achieve IBM certifications

5. CollaborationUse networking opportunities to

connect with other BPs and IBMers

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Follow-up

evaluation for

continuous

improvement

EvaluateEvaluate

Marketing Resource Managers

Personalized guidance to help you go to market

EngageEngage

Assist you in

selecting and

using relevant

PWIN benefits

InformInform

Uncover the

right resources

& tools to help

you achieve

your goals

Walk you

through the

PWIN

registration

processes

IntroduceIntroduce

You can call the UK MRM (Donnie Whelan) FREE on: 00 800 885 19777

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The IDR Portfolio



�� PartnerWorldPartnerWorld�� PartnerWorld Industry Networks (PWIN)PartnerWorld Industry Networks (PWIN)�� developer Workdeveloper Work�� STGSTG

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IBM provides end-to-end support to Business Partners throughout the sales cycle

Understand the market

Educate and enable

Generate awareness and leads

Team and win deals

Developproduct or solution

Publicize successes

•"Brilliant, super easy to understand, coding and explanation."

•"Thanks. You saved my job.“

•"Very helpful, addressed issues I have never considered...”

User feedback for developerWorks

IBM developerWorks

Making it easier for developers to

• develop their skills

• find answers to their questions, and

• connect with each other

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developerWorks: IBM’s resource for developers

No.1 Rated Vendor Developer Program (IDC)

2nd largest developer community in industry

Over 6m registered users

34 industry awards

On IBM developerWorks, your development teams can find

what they need to help you deliver!

ibm.com/ibm.com/ibm.com/ibm.com/developerWorks

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developerWorks – designed to drive technical skills

5 dWorks snapshots

1. Product rangeAll IBM products represented, catering for all levels – from novice to expert

2. Depth of contentAward winning content, regularly updated, over 200 new articles every

month

3. Tutorials & WebcastsStep-by-step, task specific tutorials covering all products – including

certification test preparation

4. ConnectingTechnical forums & briefings, blogs and links to user groups

5. ExchangeSearch for, swap, trial and share plug-ins, code and ideas

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Content for the community, from the community

developerWorks spaces

� Community Topics

� Group Spaces

� Expert Spaces

SaaSpace

� For IBM Business Partners interested in Software as a Service

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a professional network and knowledge

base that connects the developer

community worldwide to share and collaborate

My developerWorks…

My developerWorks runs on IBM Lotus connections.

� Build a profile� Add comments� Personalize My home� Connect with colleagues� Join or create a group� Tag, rate &

recommend content

� Start an activity� Track bookmarks� Contribute to a wiki� Listen to a podcast� Write a blog entry� Post to forums

ibm.com/developerworks/mydeveloperworks

Join today!

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What we offer

� IBM developerWorks is the destination on the web for developers and IT professionals to stay on the cutting edge

and develop their skills on open standards technologies and

IBM products.

� Delivers the deep technical code, content, and community you

need and depend on to get answers to your tough technical

questions.

� Delivers unparalleled content in over 4 languages, including articles, tutorials, demos, events and more.

ibm.com/developerworks/aboutdw

developerWorks: IBM’s community of developers, IT Professionals, & students

Key Statistics:

Over 1M skill activities per year

34 industry awards

Serves 200 countries

4 local language sites

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The IDR Portfolio




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Solution roadmaps

►Assist ISVs, guiding them step by step through

the full development cycle:

Solution porting, migrating & development

1. Solution Development Roadmaps and Web Education Offerings

Web education

►Knowledge resources providing

courses, white papers, hands-on demos, FAQ, etc.

►Central search capability

includes external resources

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2. Technical library

► No-charge access to collateral to help ISVs with every aspect of their IBM Systems-based development

► Searching using pull-down lists or a free-form text search

► Single-point access to collateral across all of IBM, such as developerWorks, Redbooks, Techdocs etc.

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3. Virtual Loaner Program (VLP)

►The offer

Self-service, on-demand, remote access to IBM HW and SW platforms

►The Focus

Develop, Port and Test applications

Self-service Web interface

►Access to:

� Wide range of IBM platforms

� Secure, fully automated

environment� IBM Technology on demand in

your own location

� Reduced development & porting costs, no-cost application

enablement

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4. Rapid Port Program – ISV Porting Assistance

ISV Porting Assistance►Rapid Port programme designed to unlock

blocked sale – helps ISV, helps IBM

What does the ISV get?►Rapid, no-charge access to the latest IBM

technology & IBM experts►Faster problem resolution during application

development ►Expanded Sales opportunities through

support of an additional operating system

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5. Sizing Guides help maximize sales opportunities

� Easy, Point-and-Click No-cost Access

Web-based, available 24/7

Template driven – easy to use

� Supports

IBM Power Systems, Systems i, p, x

AIX, i5/OS, Linux, and Windows OS

�Confidential

Sizing algorithms remain confidential

Password-controlled “private” hosting available

�Automatic System Updates

Automatically recommends currently IBM servers

No need to update your guide for new / withdrawn systems

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IBM ISV & Developer Relations – continuing the dialogue

Maximise Your Relationship – Blog Site

•http://ibmbusinesspartners.wordpress.com

ISV & Developer Relations Websites

•http://www-200.ibm.com/partnerworld/pwhome.nsf/weblook/index_emea.html

•http://www.ibm.com/developerworks/

Use Survey & Feedback to plan our next Seminar with topics and

content that are of direct benefit to Irish ISVs & Developers.



Thank you!