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Military and Student Housing – Breakaway Marketing Tactics and ChallengesThe growth and professionalization of the military and student housing markets has created new tactics and emphases in how to reach potential customers and manage the ongoing relationships. Each presenter will share a case study of their experience and leave time for questions with the audience.Older marketers will remember the separation of senior housing from multifamily and the explosive growth of new listing sites, referral channels and touchpoints. Expect these presenters to provide similarly differentiated presentations about areas of housing that are no longer sub-sections of multifamily.- Brunetta Harris, Military Housing Project Manager, Forest City Residential- Jennifer Staciokas, Vice President, Marketing and Training, Lincoln Property Company
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Military Housing Marketing Tactics & Challenges
Brunetta Harris - Forest City Military CommunitiesJennifer Staciokas - Lincoln Military Housing
Partnership & Relationship
New Resident Attraction
New Resident Attraction
Retention Marketing & Resident Programs
Retention Marketing & Resident Survey
Resident Communication & Web Technology Engagement
Resident Communication & Web Technology Engagement
Resident Communication & Web Technology Engagement
Lincoln Military Housing Forest City Military Communities
Thank You
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