Europe Me, Myself and Technology_

83%  

Millennials Are A Smartphone Generation Globally 76% say I own a smartphone

North America

Latin America Middle East & Africa

Asia

68%   72%  

Central & Eastern Europe

60% Laptop 83% Desktop 50% Tablet 37%

Laptop 62% Desktop 58% Tablet 22%

Laptop 72% Desktop 49% Tablet 22%

Laptop 66% Desktop 45% Tablet 20%

Laptop 77% Desktop 49% Tablet 31%

Laptop 64% Desktop 56% Tablet 23%

Global smartphone penetration in 2011: 30%*

71%

Western Europe

79%

2

European Millennials Are Connected And Online

Globally,  Millennials  spend  an  average  of  6  hours  online  each  day  

 

7 hours

7 hours

North America

Latin America

Central & Eastern Europe Western Europe

Middle East & Africa

Asia

5 hours

5 hours

6 hours

6 hours

3

What is the best source for… Credible Coverage of News Entertainment

Television Printed newspapers/magazines Internet, including social media

New Media Trumps The Old For Information And Entertainment

Not  showing  “Radio”  

4

Technology Makes Language Barriers Easier To Overcome…

5

…Easier To Get A Job…

6

…And Creates More Opportunities For All, Rather Than A Select Few

Central & Eastern Europe

Russia 78%

Czech Republic 77%

Poland 75%

Countries most strongly agreeing with this: Western Europe

Germany 81%

Spain 78%

Italy 75%

UK 73%

France 70%

7

Western Europe Germany

77%

Spain 57%

Italy 60%

UK 58%

France 70%

However, Concern That Technology Has Widened The Gap Between The Rich Vs. Poor

Global North America

Latin America

Western Europe

Central & Eastern Europe

Asia Middle East & Africa

Who Believes Technology Has Widened The Gap?

Central & Eastern Europe Czech Republic 68%

Poland 61%

Russia 58%

8

Technology Is Also The New Gender Gap

Ranked by Global Global   North  America  

La=n  America  

Western  Europe  

Central  &  Eastern  Europe  

Asia   Middle  East  &  Africa  

Strongly + Somewhat Agree

80 69 87 70 89 83 87 72 77 65 74 63 83 79

Strongly Agree 23 14 29 17 39 25 28 14 23 10 14 11 31 20

Somewhat Agree 57 55 58 53 50 58 59 58 54 55 60 52 52 59

Somewhat Disagree 17 25 12 25 9 13 11 24 20 31 22 29 14 19

Strongly Disagree 3 6 1 5 2 3 2 4 3 5 5 8 3 2

How much do you agree or disagree with the following statement? I am on the cutting-edge of technology

Consider themselves “on the cutting-edge of technology”

Western Europe

Central & Eastern Europe

9

European Millennial Men More Likely To Credit Technology For Having Influenced

Their Outlook Ranked by Global Global North

America Latin

America Western Europe

Central & Eastern Europe

Asia Middle East & Africa

Family 81% 88% 81% 86% 84% 93% 81% 90% 82% 88% 83% 89% 67% 72%

School/ education 58 64 53 57 65 72 58 66 56 64 60 66 47 57

Friends 54 57 53 61 44 46 66 69 58 56 54 58 41 41

Technology 39 22 43 24 44 22 38 20 35 22 37 20 39 34

Economy 29 30 26 23 22 22 24 23 20 18 34 38 29 27

Religion 15 17 22 32 24 31 11 11 12 13 8 7 43 37

Say “technology” has been influential in shaping their outlook on life

Western Europe

Central & Eastern Europe

10

European Millennial Men More Likely To Say An Education In Technology Is Key

For Ensuring Future Success Ranked by Global Global North

America Latin

America Western Europe

Central & Eastern Europe

Asia Middle East & Africa

Economics 18 21 18 16 17 21 20 20 20 30 17 23 19 20

Foreign Languages 9 16 3 4 11 23 10 19 12 21 10 17 14 20

Science 12 11 15 22 10 11 14 15 10 9 11 7 16 13

Technology 42 29 35 21 44 25 32 15 40 21 49 40 35 25

Mathematics 5 4 6 6 6 4 7 4 7 3 3 2 7 7

Literature 2 4 3 6 2 4 2 4 2 4 2 4 3 4

Say “technology” is the most important field of study to ensuring personal future success

Western Europe

Central & Eastern Europe

11

Learn more at www.telefonica.com/millennials

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