Embed Size (px)
DESCRIPTION
I reworked my Mind the Gap presentation for the Connect Now conference in Sydney on April 7, 2010.
yes, I domindthe gap
business, onlinecommunities andcultural tourism
social networks
A.because most business values don’t align with community values.
18%trust what they read in ads to be the truth.
info: ADWeek dec09
21%of employees are truly engaged in their work
info: Towers Perrin Global Workforce Survey 09
51%americans trust business to do the right thing
info: Edelman January 2010
42%believe in ghosts
info: Poll Harris Interactive 2009
76%believe in miracles
info: Poll Harris Interactive 2009
89%expect to be able to interact with brands.
stat: WebProNews Oct09
how?
m o s t businesses are tourists
community
telltale signs of tourism:
“these natives have quite the life! kia ora, baby!”
“s/he spends her whole day socializing and having fun on twitter/facebook! wish I could get paid for that!”
“when you cut through all of the ‘inane babble’, there are some valuable posts on twitter.”
there’s
in them there tweets
subtext
“Eating a fennel salad with miso dressing. Nom nom.”
subtext“I care about my health, so I eat well.”
“I want my friends to admire my good eating habits.”“I would like to connect to other vegetarians.”
“Meeting up with @friend123 and @friend321 (@Club Fun) http://4sq.com/8e78m9”
subtext“I would love more friends to come and join us.”
“I’m keeping track of where I go out and with who.”“Where I go and who I hang with may tell you a little
about who I am.”
Multiple tweets at multiple times of the day...
subtext“I’m lonely.”
“Hear me. Value me. Connect to me.”
you are what you
tweet sorta!
sharingwhy (and what) do people share?
1238 responses in under 24 hours1709 of the respondents came from email/IM
80% use Twitter DAILY. 26% use 4square DAILY.59% use Facebook DAILY.
82% responded that they post ‘random thoughts’ most often (76% articles/biz essays, 75% random links)
52% iPhone users60% says sharing has been good for their professional
lives...57% for their personal lives.stats from: http://www.horsepigcow.com/2010/03/sharing_survey/
date: March 4, 2010 @7:55pm by @bitstrategist at http://twitpic.com/16n7gp
social networks
SN’s more popular than email (67% - 65%)
stats from: Neilsen Mar09, Facebook public Statistics Jan10,
Women are more active in most SN’s (avg 53%)Social networks are more popular than porn
Amount of time spent on FB increased 566% in 093.5 billion pieces of content shared each week
>500k FB Apps made by >1M developers>100k iPhone apps, downloaded >2B times
huge opportunity
value disparity
bigb
usin
ess co
mm
unitiesgapfreakin
When addressing a large group of managers, I often challenge them to stand up for love (or beauty or justice or truth) in just this way. “When you get back to work, tell your boss
your company has a love deficit.”
- Gary Hamel, Wall Street Journal 01/13/10http://blogs.wsj.com/management/2010/01/13/the-hole-in-the-soul-of-business/
http://www.flickr.com/photos/aesum/3482640675/
“You've gotta stand your ground for freedom,
beauty, truth, and love.”the Bohemians
http://www.flickr.com/photos/manfrys/2226178289/
truth
http://www.flickr.com/photos/fiatluxe/150714757/
beauty
freedom
lovehttp://www.flickr.com/photos/laughingsquid/2476324694/
it is no coincidence that the companies that
espouse human values are the
darlings of online communities.
I ‘Googled’
you
TM
2nd most mentioned brand on twitter - after Starbucks - with a 97% neutral to positive sentiment rating*.
* from http://twitrratr.com/search/google
2,200 attendees. 64% of laptops at
Le Web were apple.
1,008 iPhones.http://www.flickr.com/photos/scobleizer/4171576818/
“Craigslist gets more traffic than either eBay or Amazon.com. eBay has more than 16,000 employees. Amazon has more than 20,000. Craigslist has 30.”
sept 2009, wired magazine
http://www.flickr.com/photos/loiclemeur/4175443352/
create fun & a little weirdness
be adventurous, creative & open-minded
be passionate and determined
be humble
valuescommunity
generosity aboundsin onlinecommunities
but so does reciprocity...
the gift economy
the more u give
the more u receive
depositsexamples:
helping someone solve a problem
attending community events
showing real interest in what someoneelse is working on
using your network to do something goodfor the community
demonstrating you implement people’ssuggestions
withdrawalsexamples:
asking someone else for a favor
promoting your own events or sales
asking for an introduction to someone intheir network (intro up)
acting competitively
name dropping
pitching someone
measuringlike it
matters
quantity
numbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbers numbersnumbersnumbersnumbers
qualitystoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstories
meaningfulnumbers havestories
http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
ACTION!
http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom.html
wisdom
rules are guidelines and not substitutes
improvising is a form of art.
real life is full of ambiguity.
Q.how can we teach wisdom and these abilities to everyone instead of increasing the number of rules?
the new Turing test
“any action that prioritizes rules, protocols, logic, efficiency, procedures or any other type of pre-set guidelines at the cost of relationships or compassion towards other human beings indicates robot.”
authenticity
people robots♥
butonly when those robots exhibit treasured human emotions: love, compassion, remorse, generosity, etc.
Q.so why the heck do we have to go and get all evil robot so much of the time?
instead of a personal brand, why not get a personality?http://www.flickr.com/photos/stewtopia/3355277605/
I ‘Googled’
you
TM
liar pants on fire
de-robotize
I told you this wasn’t a talk about
social networks
social worldwhich we are ALL a part of...
choice?
When we value money over
human beings and then add technology, I get nervous.
yes, I domindthe gap
tara ‘missrogue’ [email protected]
514-679-2951twitter: @missrogueskype: sanfranrogue
http://www.horsepigcow.comhttp://www.thewhuffiefactor.com
http://www.slideshare.net/missrogueimages from: http://www.shutterstock.com, http://www.istockphoto.com
(unless marked from Flickr.com)
