MINIMUM DELIGHTFUL PRODUCT

BEN ROWE @BENHYPHENROWE

startupblender.com/minimum-viable-product-vs-minimum-delightful-product/

• MVP - MINIMUM VIABLE PRODUCT • WHAT’S WRONG WITH MVP? • WHAT IS DELIGHT ANYWAY? • HOW DO WE MAKE AN MVP DELIGHTFUL?

MINIMUM DELIGHTFUL PRODUCT

MINIMUM VIABLE

PRODUCT

“…THAT VERSION OF A NEW PRODUCT WHICH ALLOWS A TEAM TO COLLECT

THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT

CUSTOMERS WITH THE LEAST EFFORT.”

ERIC RIES

A HYPOTHESISMVP IS

• A prototype • A landing page • An email list • Adwords campaign

AN MVP CAN BE

• A kickstater • A survey • An explainer video • A working product

WHAT’S WRONG WITH MINIMUM VIABLE PRODUCT?

“DESIGNING SOFTWARE THAT'S JUST VIABLE IS LIKE

A CHEF CREATING FOOD THAT'S JUST EDIBLE”

WHAT ARE YOU REALLY LEARNING?

• “Viable” isn’t compelling • Race to mediocrity • No craftsmanship in “Viable” • Users need delight to fall in love !

= low conversion rates and no paying customers.

WHAT’S WRONG WITH MVP?

DELIGHTFUL ISTHE NEW VIABLE

MINIMUM DELIGHTFUL PRODUCT

M D P

“LEARNING HOW TO DELIGHT OUR CUSTOMERS, AS QUICKLY AS POSSIBLE.”

MINIMUM DELIGHTFUL PRODUCT

CAN YOU REALLY BE MINIMUM & DELIGHTFUL?

WHAT IS DELIGHT?

SURFACE DELIGHT

DEEP DELIGHT

• Beautiful User Interface • Animation • Playful Transitions and Interactions • Microcopy and tone of voice

SURFACE DELIGHT

DELIGHT FADES

DEEP DELIGHT

INVISIBILITY “IT JUST WORKS”

PLEASURE !

FLOW !

MEANINGDANA CHISNELL

A HIGHER PURPOSE?

KATHY SIERRA - THE KICK ASS CURVE

• Get out of a users’ way • Invisibility and Flow • Be meaningful - aligned to users’ • Help them “Kick Ass”

DEEP DELIGHT

HOW DO WE MAKE AN MVP DELIGHTFUL?

AARRON WALTER - DESIGNING FOR EMOTION

DELIGHTFUL

VIABLE

BE VIABLE FIRST

THANK YOU

BEN ROWE @benhyphenrowe