Mission, Vision, & ValuesThe Path to Results Approach to…

-a  starting  point

-what  a  company  does

-products  and  services

-markets

MISSION

“To inspire and nurture the human spirit – one

person, one cup and one neighborhood at a time.”

To provide fast and easy video access and the ability to share videos frequently.

To be the fabric of real-time communication on the web.

To organize the world’s information and make it universally accessible and useful.

MISSION

-an  endpoint

-an  aspiration

-an  impossible  goal

VISION

-a  starting  point

-what  a  company  does

-products  and  services

-markets

“I will democratize

the automobile.”

Engage and develop every young person in the world

Oceana seeks to make our oceans as rich, healthy, and abundant as they once were.

C RE VALUESClear & quick action statements

Actively used for decision-making

Apply to all stakeholders

EthicsCustomer SatisfactionLeadership & Personal AccountabilityDiversity

VALUESWarrior SpiritServant’s HeartFun-LUV-ing AttitudeWork the Southwest Way

VALUESWarrior SpiritServant’s HeartFun-LUV-ing AttitudeWork the Southwest Way

MISSIONConnect people to what’s important in their lives through friendly, reliable, low-cost air travel.

VISIONTo become the World’s Most Loved, Most Flown, and Most Profitable Airline.

Relationships

Competency

Character