Welcome

What’s happening in ‘mobile’ and how leading multinationals

are taking advantage…

Show, discuss, generate Mobile and Apps workshop ! ideas

Hello

Rick Sellers Director, KW Digital 10+ years advising on all aspects of digital corporate communications for large international companies including Aviva, Barclays, Centrica, Dana Petroleum, ENRC, Imperial Tobacco, National Express, Melrose, VimpelCom

Ron Vrijmoet Co-Founder, Mobgen MobGen is one of Europe’s leading mobile solution specialists. Previously Chief Operating Officer Europe for JWT/WPP, one of the world’s largest marketing services firms. Prior to this, Ron worked internationally for WPP on the marketing & communication activities of international brands like Unilever, Vodafone, Kraft, Shell and Bosch

First… background and Mobile and Apps workshop

1 2 3

stats

Mobile and tablet traffic to corporate websites

0%

5%

10%

15%

20%

25%

30%

2011/0

1

2011/0

4

2011/0

7

2011/1

0

2012/0

1

2012/0

4

2012/0

7

2012/1

0

2013/0

1

2013/0

4

2013/0

7

2013/1

0

24.8% December 2013

92% Increase in 2013

Source KW Digital

And these are important visitors…

Source KWD Webranking 2013-2014

Journalists

Investors

Analysts

Job seekers

…etc

The majority do not fully support mobile users

Source KWD Webranking 2013-2014

What are you saying? Your priorities?

Source KW Digital Web Management Report 2013

41% Have mobile firiendly sites

38% Have an App

Things for us to consider

We have desktop sites, mobile sites, responsive sites, IR/Media Apps… but

• Has the corporate communications industry ‘solved’ how to approach mobile/App

• Are we missing an opportunity?

• Is there just one solution, or many?

• What do our users want?