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[MobileMonday Switzerland #3 : Mobile application platforms]Claude Florin gave an introduction on the key industry trends in mobile environments and question to be addressed by the speakers. He invited Swiss start-ups to Mobile Mondays peer awards. At HP, he is marketing manager for Communication solutions, responsible for user experience and emerging applications worldwide.http://cflorin.blogspot.com/
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Mobile application platforms
Mobile Monday #3
Jungfrau by Pear Biter / © Some rights reserved.Licensed under a Creative Commons Attribution-ShareAlike license
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Introduction
Claude [email protected]
MoMo Switzerland : Start-ups
• 20 start-up finalists at 3G World Congress
• www.mobilepeerawards.com
• MoMo Switzerland review in January
MoMo Switzerland #3 Agenda• Mobile web environments
– Tim Haysom, CMO, OMTP
• iPhone application environment– Sebastian Wohlrapp, Optaros
• Opensource application environments – Martin Gafner, Puzzle ITC
• Mobile application fragmentation– Reto Senn, COO Bitforge
• Mobile Java status and future– Nicolai Finke, Esmertec AG
Jungfrau by Pear Biter / © Some rights reserved.Licensed under a Creative Commons Attribution-ShareAlike license
3 levels : OS, AE, browser
Source : David Pollington, Vodafone Group R&D, April 2008, ForumOxford:
Status of fragmentation
• 4 OS dominate market : – Symbian 57% of market , 200 million handsets, Symbian foundation
announced– Windows 12% of market , 6.0 launched– Linux 8% of market, LiMo and Android launches– Mac OS 3% of market
• 4 application environments – Java ME : 2 billion handsets, JavaFX announced, multiple configurations
(MIDP, CDC)– Adobe Flash Lite : 500 million handsets, Open Screen project announced– Microsoft Silverlight for mobile announced for Windows Mobile and Nokia
S60. – Mobile Ajax browsers : 100 million smartphones, OMTP Bondi initiative
launched• ODPs to hide fragmentation
Source : Xlaude Florin, http://cflorin.blogspot.com
Comparing AEs
Source : David Pollington, Vodafone Group R&D, April 2008, ForumOxford:
AEs are moving up
Tools and platforms
for content, UI, services
Handset software
stack, AEE0.1-2$/unit
Content delivery : browse, buy, create, share,
services~5%
User generated content : messages, photos, videos,
preferences
OEM SW revenue Usage service revenue
Embe
dded
SW
Net
wor
k /
IR S
W
Monetization
ID
Source : Andreas Constantinou Vision mobile
Questions on AEs
Source : Nicolas Sierro at Crossmedia , blog
• Practical experience with client/server framework?• Multi-platform support? • Architecture?
• UI• content and logic
• ODPs and widgets implementation by operators?
