Mobile Apps and the Healthcare World

  • Published on
    13-May-2015

  • View
    462

  • Download
    1

Embed Size (px)

Transcript

  • 1.Mobile Apps in the Development of Healthcare TechnologiesMobile Apps in the Development of Healthcare Technologies Medilink (Yorkshire & Humber) October 06 2011 Designit Jim Dawton, Partner, London ofce Designit Mikal Hallstrup, Chief Visionary Ofcer Copenhagen ofce

2. Mobile Apps in the Development of Healthcare TechnologiesAgenda 09:00 Share expectations and app thoughts so far (15 min) 09:15 Interactive inspiration session. Slides & debate (45 min) 10:00 Break (15 min) 10:15 Workshop heads on, hands on! (45 min) 11:00 Presenting back (20 min) 11:20 Wrapping up (10 min) 11:30 Adjourn 3. Mobile Apps in the Development of Healthcare TechnologiesScope give you yellow belt in app creation Your take away get informed, get inspired, get ignited... Get more app-savvy, a bit more user-driven Understand your own apportunities No 5-star app ready for app store or Android market, ok? 4. Mobile Apps in the Development of Healthcare TechnologiesAbout Designit Born 1991, in Denmark, raised internationally 9 ofces, 200+ Designits, 25+ nationalities Creative zoo designers, human factor, digital factor and business strategists Magic mix, that creates business value and sublime mobile experiences 5. Mobile Apps in the Development of Healthcare TechnologiesWhat we do... We help you understand your users, customers, and markets better; rethink and discover opportunities and translate them into meaningful products and services. Our approach is strategic-creative and design driven. We work cross-silo, cross-media and cross-touchpoints. We believe that user value creates business value. 6. Mobile Apps in the Development of Healthcare TechnologiesDesignit ofcesAarhusBarcelonaCopenhagenGothenburgLondonMadridMunichOsloShanghai 7. Mobile Apps in the Development of Healthcare Technologies 8. Mobile Apps in the Development of Healthcare TechnologiesApproach and success factors in app creation Responsibility FeasibilityMust be a win-win and develop sustainable user relationsMust be realistic in a technical perspectiveDesireabilityBusinessApp must deliver real user valueMust be based on a viable business model 9. Mobile Apps in the Development of Healthcare TechnologiesSome of our clients... 10. Mobile Apps in the Development of Healthcare Technologies 11. Mobile Apps in the Development of Healthcare TechnologiesOne of our healthcare apps... 12. Mobile Apps in the Development of Healthcare TechnologiesSome other work in progress... 13. Mobile Apps in the Development of Healthcare TechnologiesCurrent app projects in other industries... Pharma mobile user manuals and user trainingEnergy energy monitoring and managementWater management Installation and conguration of pumpsInsurance claim procedure management or is that really CRM?Telco home entertainment, home control appFinance open source, shared app platform for small banksAutomotive staff training tools, sales support and customer relationsHumanitarian donation and collection appMid-wifery digital transformation of mid-wifery practices 14. Mobile Apps in the Development of Healthcare TechnologiesSo, what do these apps have in common? Supportive they add user value to existing offeringsSelf-service they engage users in new, meaningful rolesTime-saving they save users time or staff timeAnytimeness, anywhereness they turn dead time into do timeCore functionality they deliver bite-size services for mobile useIncrease interaction volume they increase user interaction and dialogueInformation experience they are visually delightfulContext aware they know where you are and what youll do nextInstruction free theyre download and do and delivering instant value 15. Mobile Apps in the Development of Healthcare TechnologiesWhats happening A quick glance at the big picture to see why the future is mobile 16. Mobile Apps in the Development of Healthcare TechnologiesDanish Chamber of Commerce Survey 2011 mobile-social trends in the Danish service sector General increase in the use of mobile servicesMore than half of all businesses have adopted social media for knowledge sharing, recruitment, marketing or supportSeven out of ten businesses expect to advance the use of apps and online tools within the next couple of years 17. Mobile Apps in the Development of Healthcare TechnologiesOur experience, so far... We experience the same trend on a European level All our clients are expanding their businesses by going mobile Looking back, extremely fast B2C adoption from 2008 Now, followed by fast BtB adoption in 2010-2011 2008 was the must have an app gimmicky era 2011, a matured, pragmatic approach business value driven 18. Mobile Apps in the Development of Healthcare TechnologiesOnce upon a time, a phone was a phone and daddy was a young man with blond, curly hair... 19. Mobile Apps in the Development of Healthcare Technologies1973, a decade later, the start of the mobile service revolution... 20. Mobile Apps in the Development of Healthcare TechnologiesA value shift Nokia focused on 1000 devices and 1 service 21. Mobile Apps in the Development of Healthcare TechnologiesApple did the opposite Had 1 device, 1000 mobile services, emphasising that value had migrated from product to service 22. Mobile Apps in the Development of Healthcare TechnologiesThe Mobile services perspective In 2008, the rst, fun apps opened our eyes and made us fundamentally reinvent value propositions, user relations and mobile opportunities 23. Mobile Apps in the Development of Healthcare TechnologiesiPint... Having a pint, straight from the mobile 24. Mobile Apps in the Development of Healthcare TechnologiesShazam The magic of discovering and buying new music, straight from the cloud 25. Mobile Apps in the Development of Healthcare TechnologiesMosquito repellent straight from the loudspeaker of your feature phone 26. Mobile Apps in the Development of Healthcare TechnologiesEven the inventor of the worlds heaviest remote, Bang & Olufsen, needed to rethink the relation between product and service 27. Mobile Apps in the Development of Healthcare TechnologiesTouch-kids, the next generation of touch screen consumers will amplify the big shift to mobile services ... 28. Mobile Apps in the Development of Healthcare TechnologiesTouch-kids, a DIY generation increasingly preferring self service, like e.g. self-checkout and appointment management in Danish afterschool care 29. Mobile Apps in the Development of Healthcare Technologies2010, always ON and mobile tasking has become the new normal... 30. Mobile Apps in the Development of Healthcare Technologies2011, mobile me, tireless service snacking, anywhere, anytime, in any opportune moment or place 31. Mobile Apps in the Development of Healthcare TechnologiesNew mobile retail-experiences Tesco HomePlus, turning waste time into shopping time 32. Mobile Apps in the Development of Healthcare TechnologiesHow mobile is your business? 2 Mobile services as an expander1 0 No mobile services No focus on mobile services its not relevant for our businessMobile services as a gimmick Mobile services as marketing an app is a me too, must have. You never know if its the next big thing. Lets check it outMobile services with valuable functionality mobile services add value to our existing core services or help us scale them out3 Mobile services is core business Mobile rst! Mobile services is the business strategy and considered the key platform for customer relations and value creation. 33. Mobile Apps in the Development of Healthcare TechnologiesInventing new mobile services takes new inspiration. Here are some examples 34. Mobile Apps in the Development of Healthcare TechnologiesReal life, real users Their needs, their frustrations, is a massive and free source of inspiration and unserved needs 35. Mobile Apps in the Development of Healthcare TechnologiesExtreme users and their surprising behaviour is also a great source of inspiration to make us rethink our offerings in the mobile age 36. Mobile Apps in the Development of Healthcare TechnologiesProfessional users are key to understand other important needs and opportunities than just end-user needs 37. Mobile Apps in the Development of Healthcare TechnologiesApp store inspiration Right from the marketplace, tons of apps, and tons of inspiration from parallel industries 38. Mobile Apps in the Development of Healthcare Technologiesor free inspiration services like springwise.com A daily x of entrepreneurial ideas for all industries 39. Mobile Apps in the Development of Healthcare TechnologiesInspiration from early movers Maybe an app is not the answer but rather a mobile site... 40. Mobile Apps in the Development of Healthcare TechnologiesHow might you apply technology to introduce simple, yet high value bite-size services 41. Mobile Apps in the Development of Healthcare Technologiesor create disruptive mobile service systems like myTaxi, cutting away the middle man, turning the taxi booking industry into a customerdriven, social network service 42. Mobile Apps in the Development of Healthcare Technologies...or even introduce strategic mobile standards that could transform your industry 43. Mobile Apps in the Development of Healthcare TechnologiesHow might existing customer data help create new mobile services? Share back of customer data in the shape of new information experiences can engage and intensify customer relations 44. Mobile Apps in the Development of Healthcare TechnologiesHow might you create on-line communities like mystarbucksidea.com and let customer interact directly around your brand? Starbucks steps back, listens to the conversation and gets great innovative ideas and customer insights in return 45. The Next Within...Mobile Apps in the Development of Healthcare TechnologiesHow might we translate it into healthcare? Like patientslikeme.com, a data-driven social networking health site? Members share experiences with trusted peers and learn from realworld outcomes 46. Mobile Apps in the Development of Healthcare TechnologiesHealthUnlocked Patient-reported outcomes made easy 47. The Next Within...Mobile Apps in the Development of Healthcare TechnologiesIs YouTube becoming a future healthcare authority? Increasingly used for nding user-friendly user instructions and advice from trusted peers 48. Mobile Apps in the Development of Healthcare TechnologiesNew information experiences 30 sec MBA big knowledge made bitesize for a mobile context of use 49. Mobile Apps in the Development of Healthcare TechnologiesHow might your app tap into the power of social media analytics? With inspiration from klout.com who measures user inuence in social networks 50. Mobile Apps in the Development of Healthcare TechnologiesHow might you expand your business with mobile services? Look to BMW/ Sixt DriveNow. A mobility service at 29 a minute? Parking and fuel included. 51. Mobile Apps in the Development of Healthcare TechnologiesMobile services arent new-new anymore but still business as unusual To succeed, takes a rethink mindset 52. Mobile Apps in the Development of Healthcare TechnologiesClassic problem solving mindset Is that you?ProblemSolution 53. Mobile Apps in the Development of Healthcare TechnologiesRethink mindsetExplore Discover Re-understandProblemRethink problems to create new solutionsCreate Conceptualise DocumentSolution 54. Mobile Apps in the Development of Healthcare TechnologiesRethink? Like brightfeet? Lighted slippers that let you see in the dark? 55. Mobile Apps in the Development of Healthcare TechnologiesYour choice Prolong the past Or make change? 56. Mobile Apps in the Development of Healthcare TechnologiesSome good advice when going mobile 57. Mobile Apps in the Development of Healthcare TechnologiesUnderstand users rst! Dont invent great apps for needs that dont exist 58. Mobile Apps in the Development of Healthcare TechnologiesGreat apps are context aware How might e.g. location awareness, user recognition deliver better user value? 59. Mobile Apps in the Development of Healthcare TechnologiesGet social or get left behind Dont underestimate the power of social networks 60. Mobile Apps in the Development of Healthcare TechnologiesLess crap in the app Dont jam in everything! Remember, its the mobile context. Be proud of the stuff you dont jam in. 61. Mobile Apps in the Development of Healthcare TechnologiesWorkshop! 62. Mobile Apps in the Development of Healthcare TechnologiesRemember Think out of the box share ideas, combine them and accellerate each other! 1 conversation at a time Think, write, share 1 idea per stickie Stuck? No ideas? Use Jim or me as a hot-line! By the way, we value by the amount of stickies, not the amount of talk! Get going! See you in 50 minutes with full templates! 63. Mobile Apps in the Development of Healthcare TechnologiesOh, dont be shy! Remember, all great ideas are born small and ugly:) 64. Mobile Apps in the Development of Healthcare Technologies 65. Mobile Apps in the Development of Healthcare Technologies 66. Mobile Apps in the Development of Healthcare Technologies 67. Mobile Apps in the Development of Healthcare Technologies 68. Mobile Apps in the Development of Healthcare Technologies 69. Mobile Apps in the Development of Healthcare TechnologiesThanks for a great quickshop. Want to talk? Grab us jim.dawton@designit.com +44 7843 216225 (London) mikal.hallstrup@designit.com +45 2844 7120 (Copenhagen)