Embed Size (px)
DESCRIPTION
Mobile Marketing Has Changed the Way We Do Business FOREVER For more information on Mobile Marketing, visit http://WatsonMarketingSolutions.com Mobile usage is growing 8 TIMES faster than it did in the early 1990s In fact, mobile search has grown by approximately 500% over the past two years and is expected to exceed desktop searches by 2015 As a business owner, you have to learn what is working TODAY in terms of getting new customers, keep existing customers coming back, and balancing cost and benefits that work for the long-term Yellow page ads, newspaper ads, paper coupons, and tv commercials are expensive... and they no longer work like they used to People today are using their mobile devices to text, surf the web, get directions, and so much more This means that the consumer purchase process has changed forever... in fact, 50% of all internet searches for LOCAL information are performed on mobile devices Before the mobile internet, we had to use the yellow pages and classified ads to find local products and services Now, we can perform a quick search right on our smartphones Back then, we had to call or visit companies in person to get details about their products and services Now, we can visit their websites on our mobile devices Back then, if we wanted to check out a company's reputation, we had to ask our family, friends, and co-workers Now, we can check review sites on our mobile devices Back then, if we wanted directions to a business, we had to find a payphone to call them up Now, we can pull up the directions right on our mobile GPS Back then, there was no such thing as an INSTANT special offer Now, we can receive INSTANT coupons and discounts via text messaging, QR codes, and mobile apps Are you finally ready to capitalize on the power of Mobile Marketing? Contact us today to learn how! at 757-525-3447 For more information on Mobile Marketing, visit http://WatsonMarketingSolutions.com
Citation preview
Mobile Has Changed The Way We
Do Business FOREVER
http://WatsonMarketingSolutions.com
Did You Know…?
Mobile is growing 8 TIMES faster than the internet grew in the early 1990’s
Mobile search is expected to exceed desktop searches by 2015
Mobile search has grown by 500% over the past two years
Your Key Goals Are To:
Get NEW customers
Keep EXISTING customers coming back
Keep a strong balance between COST and BENEFITS
Use techniques and strategies that will workLONG-TERM
The FIRST Step is to Learn…
Marketing Methods That Are Effective
TODAY vs. YESTERDAY
Traditional Marketing Methods…
Expensive & LOSING Their Effectiveness
Yellow PagesNewspapersPaper CouponsTV Commercials
Why Smartphones are Popular
Able to connect to the internet
Able to run many different digital applications
Capable of performing many different tasks
More than just a device to make and receive phone
calls…
Why Smartphones are Popular
Equipped with numerous features that are similar to an actual computer
Contain many different types of software
Fun faster and more efficiently than a regular mobile phone
Can You ImagineNot Being Able To…
Visit Websites
Read and Send Emails
Use Search Engines
Login to Social Networking
Send and Receive Text Messages
… on your Smartphone?
1 BILLION Smartphone Users…
Smartphone
Activities70% Surfing the
Web While Traveling
72% Viewing Maps
63% Surfing the Web
While in a Store
90% Sending and Receiving Text messages
64% Surfing the Web While in a
Restaurant
What Are We Doing?
The Consumer Purchase Process Has Changed…
50% of all LOCAL searches are performed on mobile devices…
Times Have Changed for On-the-Go Consumers…
THEN
NOW
Finding Local Products & Services
THEN Yellow Pages & Classified Ads
NOW Search on Mobile Device
THEN
NOW
Getting Details about Local Products and Services
THEN Visit or Call the Business
NOWVisit Their Website on Mobile
Device
THEN
NOW
Checking into a Company’s Reputation
THENAsk Our Friends, Family, Co-
workers
NOW Check Review Sites on Mobile
THEN
NOW
Getting Directions
THENUse a Payphone to Call the
Business
NOW Pull up a GPS on Mobile
THEN
NOW
Shopping Comparisons
THEN Traveled Store to Store
NOW Compare on Our Mobile Devices
THEN
NOW
Receiving Coupon Offers
THENChecked Our Mailboxes &
Newspaper
NOW Receive Via Text Messaging
THEN
NOW
Instant Special Offers
THEN Did Not Exist
NOW Can Scan a QR Code
THEN
NOW
Staying Connected with Businesses
THEN Did Not Exist
NOW Use Their Mobile App
THEN
NOW
Building Relationships with Businesses
THEN Being on Their Direct Mail List
NOWBeing on Their Text Message
List
How Can Your Business Adapt to the Shift?
It is critical that every business – no matter how large or small – gives
some serious thought to what they “should” be doing in terms of marketing based on current consumer buying behavior…
How Can Your Business Adapt to the Shift?
Get a Mobile-Optimized Website
Use Text Message Marketing
Use QR Codes
Use Mobile Apps
Are you are ready to capitalize on the POWER of
Mobile Marketing?
Contact Us TODAY!
757-525-3447
We Can Help!
