Mobile Marketing - Mobile Websites, Apps, SMS/Text & QR Codes

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    09-May-2015

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Join Kuno Creative's John McTigue (Executive Vice President) and Chad Pollitt (Director of Social Media & Search Marketing) as they present Mobile Inbound Marketing a look at effective mobile websites, mobile applications, SMS/Text Messaging and QR Code use.Webinar highlights:-Best practices for creating an effective mobile website-Integrating mobile smart phone applications into the inbound marketing mix-How to build leads using SMS/text messaging-Examples of successful QR code use in marketing and businesshttp://www.kunocreative.com/blog/bid/66558/Mobile-Inbound-Marketing-for-Your-Business

Transcript

  • 1.Twitter:#KunoMobile Mobile Inbound Marketing with Mobile Websites, Smart Phone Apps,SMS/Text Messaging & QR Codes

2. The Mobile Agenda

  • Mobile Websites
  • Smart Phone Apps
  • SMS/Text Messaging
  • QR Codes
  • Q&A

Twitter:#KunoMobile @ CPollittIU @ jmctigue kunocreative.com John McTigue ExecutiveVice PresidentChad Pollitt Director of Social Media& Search Marketing 3. Mobile Web Use Exploding Twitter:#KunoMobile kunocreative.com 4. How Do People Use The Mobile Web? Via Latesttechworld.com Twitter:#KunoMobile kunocreative.com 5. Mobile Commerce Leading the Way Via KissMetrics Mobile retail to reach $12 billion by 2014 - Juniper Twitter:#KunoMobile kunocreative.com 6. What About B2B?

  • 59% of US Executives used a mobile site or app to help make an informed decision
  • B2B mobile marketing to grow from $26 million in 2009 to $106 million in 2014 - Forrester
  • 64% of B2B decision makers currently read their email via mobile devices

Twitter:#KunoMobile kunocreative.com 7. You Already Have a Mobile Website Twitter:#KunoMobile kunocreative.com 8. You Already Have a Mobile Website but can you read & navigate it? Less than 50% of the top websites are optimized for the web - Blaze Twitter:#KunoMobile kunocreative.com 9. Mobile site didnt function as expected Mobile site crashed,froze, or receivedan error Mobile sitenot available Formatting ofmobile site made it difficult to read/use Mobile site slow to load SOURCE: GOMEZ, WHEN SECONDS COUNT: NATIONAL CONSUMER SURVEY ON WEBSITE AND MOBILE PERFORMANCE EXPECTATIONS CONDUCTED BY EQUATION RESEARCH, SEPT. 7, 2010 Courtesy, MoFuse Challenges of Websites on Mobile Twitter:#KunoMobile kunocreative.com 10. Intelligent Mobile Web Design Twitter:#KunoMobile kunocreative.com 11. Options for Mobile Web Design Responsive Web Design Move to center Move to center Uses HTML/CSS3 to reposition, resize or hide elements kunocreative.com Twitter:#KunoMobile Desktop Only Desktop Only Core Elements Web + Mobile Turn off for mobile Turn off for mobile Change fonts & sizes for mobile Desktop page 1024 X 768 12. Options for Mobile Web Design Responsive Web Design kunocreative.com Twitter:#KunoMobile 13. Options for Mobile Web Design Separate Mobile Site Desktop & Tablet Smartphones kunocreative.com Twitter:#KunoMobile 14. Options for Mobile Web Design kunocreative.com Twitter:#KunoMobile Responsive Web Design Separate Mobile Site + Single website and domain +Modern approach to web design +No delay in transfer to mobile site -Need a skilled web designer -Hard to maintain & update -Expensive! + Simple design and maintenance +Easy to update frequently +Content appropriate for mobile +Works on any smartphone/browser +Dont need skilled web designer +Relatively inexpensive RECOMMENDED 15. Best Content for Business Mobile kunocreative.com Twitter:#KunoMobile

  • Quick Info
  • Click to Call
  • Email
  • Location
  • Short Text/Blogs
  • Keywords
  • Blog Length
  • Relevance
  • Local
  • Map
  • GeoSocial
  • Coupons
  • Video/Audio
  • Short videos
  • Podcasts
  • Webinars
  • Social
  • Feeds
  • Sharing
  • Cust. Svc.
  • Shop
  • Branded
  • Products
  • Services

16. B2B and SMB Mobile Sites Professional Services http://m.sidley.com Marketing Blog http://marketingprofs.com HVAC Company http://serviceisback.com Plumbing Company http://coolray.com Twitter:#KunoMobile kunocreative.com 17. Business Mobile Apps LawBox Federal Statutes Index HVAC Toolkit Plumbing Formulator Oracle CRM Sales Force Support Twitter:#KunoMobile kunocreative.com 18. Should You Build an App? Small app: ~ $3K - $6KBig app: ~ $10K - $100KVia Zabisco.mobi

  • App Ideas:
  • Logistics & Scheduling
  • Business Calculators
  • Planning Modules
  • Mobile Marketing!
  • Sales Support
  • Collaboration
  • Training & Language

Twitter:#KunoMobile kunocreative.com 19. Website vs App? You already have a mobile website, remember? Optimize it for mobile. Then go build a cool app. Via dailyinfographic.com Twitter:#KunoMobile kunocreative.com 20. How Do People Use the Mobile Web? Via Flowtown.com Twitter:#KunoMobile kunocreative.com 21. Mobile Statistics - SMS kunocreative.com Eight trillion text messages will be sent this yearSource: PORTIO RESEARCH Twitter:#KunoMobile Application to person SMS (automated alerts from banks, offers from retailers, m-tickets, etc.) is expected toovertake person to person SMS in 2016 Source: JUNIPER RESEARCH 22. SMS/Text Messaging kunocreative.com Twitter:#KunoMobile

  • SMS Marketing Campaigns:
  • Sign-ups/Registrations
  • Mobile Coupons/Promotions
  • MMS Video & Voice
  • Reminders/Alerts
  • Many Others. . .

23. SMS/Text Messaging kunocreative.com Twitter:#KunoMobile 24. SMS/Text Messaging kunocreative.com Twitter:#KunoMobile Lets try it Receive a44Doors Capture coupon code valid for a 60-day free trial by texting:Kunoto44040 25. SMS/TextMessaging kunocreative.com Twitter:#KunoMobile Text Kuno to44040 26. Mobile Statistics QR Codes kunocreative.com 52% of Americans have seen or heard of QR Codes Source:AUSTIN & WILLIAMS Twitter:#KunoMobile 28% of smartphone users in the US havescanned a QR Code Source:AUSTIN & WILLIAMS 27. QR Codes kunocreative.com Twitter:#KunoMobile

  • QR Code Campaigns:
  • Sign-ups/Registrations
  • Sweepstakes/Contests/Give-a-ways
  • Mobile Voting
  • Mobile Coupons/Promotions
  • Rich Multimedia Access

28. QR Codes kunocreative.com Twitter:#KunoMobile 29. QR Codes kunocreative.com Twitter:#KunoMobile 30. QR Codes kunocreative.com Twitter:#KunoMobile Lets try it Receive a44Doors Capture coupon code valid for a 60-day free trial by scanning: 31. QR Codes kunocreative.com Twitter:#KunoMobile 32. SMS or QR Codes? kunocreative.com Twitter:#KunoMobile 33. SMS & QR Codes! kunocreative.com Twitter:#KunoMobile Scan Text Click http://44d.co/kuno 34. Mobile Marketing Technology kunocreative.com Twitter:#KunoMobile 35. Twitter:#KunoMobile Inbound Marketing Software Mobile Marketing Software Mobile Website Software & Hosting Mobile Solutions Design, Strategy, Content & Services kunocreative.com 36. Next Steps?

  • Additional Resources
  • Downloadour Mobile Presence White Paper available in the Kuno Resources section
  • KunoCreative.com/resources

Twitter:#KunoMobile kunocreative.com 37. Next Steps?

  • What About GeoSocial?
  • Downloadour GeoSocial Media Cheat Sheet available in theKuno Resources section
  • KunoCreative.com/resources

Twitter:#KunoMobile kunocreative.com 38. Next Steps?

  • Start with an Effective Mobile Website Design.

Twitter:#KunoMobile kunocreative.com 39. The Mobile Recap

  • Mobile Websites
  • Smart Phone Apps
  • SMS/Text Messaging
  • QR Codes

Twitter:#KunoMobile kunocreative.com @ CPollittIU @ jmctigue John McTigue ExecutiveVice PresidentChad Pollitt Director of Social Media& Search Marketing 40. Thank You for Attending!

  • ContactKuno Creativefor more information about effective mobile websites, mobile apps, SMS/text messaging or QR code campaigns.

Twitter:#KunoMobile kunocreative.com Slides are available at Questions? @ CPollittIU @ jmctigue John McTigue ExecutiveVice PresidentChad Pollitt Director of Social Media& Search Marketing